Director of Sales

Pinstripes•North Bethesda, MD
•Onsite

About The Position

The Director of Sales leads and develops a venue’s Senior Event Sales Managers and Event Sales Managers, owns the venue’s sales strategy, and drives team performance. Reporting directly to the VP of Event Sales & Business Development, this role sets strategic direction, develops team members, holds the team accountable to sales goals, and ensures consistent execution at the venue. The Director of Sales develops and communicates sales plans, monitors financial and KPI results, and identifies opportunities for corrective action and sales growth. The role also leads sales training and team development, builds relationships with clients and community decision-makers, assesses market and competitor activity, and coordinates sales efforts with venue leadership and other departments. The position maintains brand and guest-service standards and promotes guest retention and repeat business. This role works on-site at the venue during weekdays, with flexible hours and availability for evenings, weekends, and holidays as needed. Occasional travel may be required for networking, training, or company events. The listed annual OTE is $120,000–$130,000.

Requirements

  • At least 8 years of restaurant, hotel, or hospitality event sales experience, with a proven track record of success.
  • At least 3 years of direct experience managing and developing a sales team; experience managing managers is ideal.
  • Extensive understanding of the local market and industry trends.
  • Proven experience in high-volume, fast-paced environments.
  • Strong financial and analytical aptitude, including experience owning sales budgets and reporting.
  • Excellent verbal and written communication skills.
  • Experience recruiting, onboarding, and training sales talent.
  • Ability to travel occasionally for networking, training, or company events as needed.
  • Ability to work on-site at the venue during weekdays and availability to work evenings, weekends, and holidays as needed.

Nice To Haves

  • Proficient in CRM and catering software systems; experience with Tripleseat is a bonus.
  • Proficient in Microsoft Office and Excel for reporting and budget management.
  • Strong leadership presence and a genuine passion for developing others.
  • Ability to work effectively across teams and departments and contribute to a collaborative culture.
  • Strong organizational skills, attention to detail, and ability to manage multiple priorities.

Responsibilities

  • Own and communicate the sales strategy and ensure it is understood and executed.
  • Track and report strategic plan results, identify opportunities for course correction, and develop plans to engage new and existing clients and grow sales.
  • Ensure accurate and timely weekly and monthly financial reporting; analyze variances and initiate corrective action as needed.
  • Monitor fiscal-year sales budgets and understand venue KPI reports.
  • Manage, support, and develop the sales team; lead and motivate the team while creating an engaging environment.
  • Lead daily huddles and strategic team meetings, communicate expectations, and follow up on performance.
  • Create individual sales growth plans for team members and conduct performance evaluations based on strengths and development opportunities.
  • Own continued education and sales training, and collaborate on Sales Manager training, new-hire onboarding, and recruiting as needed.
  • Conduct market research, monitor industry trends and competitors, and develop strategies to win in the market.
  • Connect with potential clients, community members, and decision-makers; create new routes to increase venue sales and ensure sales and marketing plans are cohesive and executed.
  • Build relationships with venue leadership, including the General Manager and Executive Chef, and liaise between the sales team and other departments.
  • Ensure the team uses sales tools and systems consistently and effectively.
  • Ensure the venue adheres to brand standards and operational excellence; coach the team on guest engagement, VIP service, and resolving guest concerns.
  • Maintain a guest-centered focus to support retention and repeat business.

Benefits

  • Medical, dental, and vision insurance.
  • Health Savings Account option, including a company HSA contribution.
  • Flexible Spending Accounts.
  • 401(k).
  • Employee Assistance Program.
  • Company-provided short-term disability insurance.
  • Company-provided long-term disability insurance.
  • Flexible vacation.
  • Voluntary benefits including LifeLock Protection, pet insurance, accident coverage, and critical illness coverage.
  • Growth opportunities, including several new restaurant openings.
  • Discounts on food, beverage, and activities.
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