Director of Sales

Four Seasons•Fort Lauderdale, FL

6d•Onsite

About The Position

Four Seasons Hotel and Residences Fort Lauderdale is seeking a commercially driven Director of Sales to lead the hotel’s sales activities and drive profitable revenue. The role focuses on developing new business, strengthening key accounts, and maximizing opportunities across Group, Leisure, Residential, and other key market segments. The Director of Sales is part of the Commercial leadership team and works closely with the Commercial Director, Revenue Management, Marketing, Conference Services, and Operations to align sales strategies with market demand, business priorities, and revenue objectives. This senior leadership position leads and develops the Sales team through strategic direction, coaching, accountability, and support. It balances strategic planning with hands-on selling, client relationship management, business development, and revenue optimization. The role also involves sales planning and performance monitoring, client engagement, hotel meetings and tours, business travel, trade shows, and cross-functional coordination in a fast-paced luxury hotel environment. The work includes regular computer and office-based tasks, along with movement throughout the hotel for client meetings, property tours, sales activities, and industry events. Candidates must have valid authorization to work in the United States at the time of application. Current Four Seasons managers may qualify for L-1 visa sponsorship.

Requirements

2–4 years of experience as a Director of Sales or Associate Director of Sales.
Demonstrated success leading, motivating, and developing a high-performing Sales team while driving individual and departmental results.
Strong commercial and financial acumen, including understanding of hotel sales strategy, revenue management, market segmentation, pricing, forecasting, and business mix optimization.
Proven success in prospecting, account management, business development, negotiation, and converting high-value Group and individual business.
Strong analytical and problem-solving capabilities, including interpreting market trends and sales performance and translating insights into effective action.
Exceptional communication, presentation, and relationship-building skills, with the executive presence to represent Four Seasons with clients, partners, and internal stakeholders.
Proactive, adaptable, and highly organized leadership style, with strong attention to detail, sound judgment, and ability to manage multiple priorities in a fast-paced environment.
Working knowledge of hotel sales, reservations, and related operational systems.
Valid authorization to work in the United States at the time of application.

Nice To Haves

Experience in a luxury hotel, resort, or complex urban market.
Bachelor’s degree in Hospitality Management, Business Administration, Marketing, or a related field, or an equivalent combination of education and relevant experience.

Responsibilities

Lead hotel sales activities and translate commercial priorities into strategies and action plans to achieve budgeted revenue and profitability goals.
Lead, coach, and develop the Sales team; establish expectations, monitor performance, and support professional growth.
Prospect, sell, and manage key accounts and assigned markets; identify new business opportunities and strengthen client relationships.
Partner with the Commercial Director and Revenue Management to manage Group and transient business, rates, room commitments, function space, and market mix to maximize revenue.
Monitor business trends, competitive activity, and client needs; lead strategic negotiations that balance customer expectations with hotel revenue and profitability objectives.
Support development of annual commercial goals and the Marketing Plan; monitor sales production, booked versus consumed business, market performance, and results against objectives.
Coordinate and execute sales action plans, client engagement, business travel, trade shows, promotions, and other activities to generate business and strengthen market presence.
Collaborate with Commercial colleagues and hotel departments to communicate booked business, resolve challenges, deliver an exceptional client and guest experience, and maximize profitability.
Balance strategic commercial planning with active selling, team leadership, client engagement, account development, hotel meetings, site experiences, and property-wide collaboration.