Retail Manager Jobs

About The Position

Requirements

• Bachelor’s degree required, preferably with an emphasis in marketing.
• At least 4 years of progressive experience in trade marketing, brand marketing/management, or agency capacities, working with a CPG organization; beverage alcohol industry experience is preferred. The experience should provide understanding of the job function, marketing and sales needs, and the three-tier distribution system.
• Strong financial acumen in budget management and processes.
• Ability to take initiative to learn new skills, improve existing systems and processes, and adapt to changing priorities and critical timelines.
• Effective written and oral communication and presentation skills.
• Organized and detail-oriented, with comfort in tactical execution, proofreading, and copy editing.
• Ability to foster working relationships with internal and external stakeholders.
• Self-motivated, accountable, able to manage multiple projects, and able to work with urgency while continuing to learn.
• Maturity and responsibility to work successfully within the beverage alcohol industry.
• Advanced knowledge of Microsoft Office, including PowerPoint, Excel, Word, Outlook, Teams, and SharePoint.
• Able to sit and/or stand for long periods and work at a computer for extended periods; lifting may be required. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

Nice To Haves

• Agency experience and successful experience managing agencies to achieve company goals and objectives.
• Experience marketing to Hispanic/multicultural consumers and trade.
• Business-level Spanish fluency.
• Experience in shopper marketing, trade marketing, or retail activation.
• Interest or experience in sports marketing, sponsorship activation, or fan engagement, with understanding of how consumer passion can translate into retail programming.
• Strong creative judgment and ability to evaluate marketing materials and provide actionable feedback that improves strategic alignment and shopper engagement.

Responsibilities

• Support development and own key aspects of implementing a calendar of short- and long-term national retail campaigns to maximize sales opportunities and consumer conversion at retail.
• Lead development and execution of programming, including creating and ordering point-of-sale materials, promotional consumer engagement and sweepstakes, and sales support materials.
• Manage day-to-day relationships with agency partners to develop programming that meets consumer needs, retailer business objectives, and brand-equity goals.
• Write detailed, insights-driven agency briefs, manage campaign timelines, and secure timely printing and shipping before in-market launches.
• Work with print production vendors to generate estimates and manage production timelines and deliverables for point-of-sale elements, merchandise, and display enhancers.
• Assist with annual strategic planning, including managing timelines and aligning internal marketing, Consumer/Shopper Insights, Sales, and agency efforts on planning presentations and tools for the organization and wholesaler network.
• Partner with Customer Marketing, Sales, and Field Marketing to gather market feedback, identify retailer and shopper needs, and incorporate learnings into national retail programming.
• Help recommend and implement retail promotional plans for priority national programs, including Modelo College Sports and Soccer platforms.
• Recap campaign performance, draw actionable conclusions, and optimize future programs.
• Establish cross-functional relationships with Sales, Category, Insights, Brand, Digital Experience, Media, Sponsorship, and Field Marketing teams to strengthen integrated campaign execution.
• Own assigned portions of the team budget, including purchase order creation, invoice tracking, monthly forecasting, and monthly meetings with Finance.
• Maintain effective working relationships with internal and external stakeholders to influence decision making.
• Perform other duties as assigned.

Benefits

• Paid time off.
• Medical insurance.
• Dental insurance.
• Vision insurance.
• 401(k).
• Other benefits may be available to eligible employees.