Marketing Specialist Jobs

About The Position

Requirements

• Excellent written and verbal communication, project management, and follow-through skills, with the ability to manage several campaigns simultaneously.
• Ability to independently execute campaigns, meet deadlines, and work confidently with department leaders and outside partners.
• Working knowledge of social media, email marketing, websites, online promotions, and basic SEO.
• Proficiency with Microsoft Office or Google Workspace and shared project calendars or tracking tools.
• Creative, detail-oriented, guest-focused, and commercially minded, with an interest in identifying new revenue opportunities.
• Regular attendance, professional communication, computer-based work, movement throughout the property, and occasional handling of promotional materials.

Nice To Haves

• 3–5 years of relevant marketing experience preferred.
• Hospitality, tourism, entertainment, attractions, or event marketing experience strongly preferred.
• Bachelor's degree in marketing, communications, hospitality, business, or a related field preferred; equivalent hands-on experience considered.
• Experience coordinating with external agencies, creative vendors, or consultants preferred.
• Familiarity with Canva and basic video-editing tools preferred.
• Examples of personally executed marketing campaigns or a portfolio of relevant work are encouraged.

Responsibilities

• Serve as the primary on-site contact for external marketing partners and consultants, providing timely information, assets, approvals, and operational updates.
• Maintain a rolling 30–60-day marketing and promotions calendar, manage project trackers and assignments, and follow up on deadlines.
• Coordinate assigned campaigns from briefing through launch and confirm readiness across participating departments.
• Participate in marketing meetings, document action items, and provide weekly status updates to the General Manager.
• Coordinate seasonal campaigns, hotel packages, attraction promotions, special events, and group-sales initiatives across the property.
• Partner with Sales and operating departments to identify cross-promotional opportunities supporting room nights, attraction attendance, event inquiries, and on-property spending.
• Verify promotional details, dates, pricing, terms, creative assets, and calls to action before campaigns are released.
• Track campaign results using available data and recommend adjustments to improve engagement, conversion, and revenue.
• Capture and organize on-site photography and short-form video for campaigns, events, guest experiences, and property updates.
• Coordinate requests for graphics, video edits, signage, email content, and website updates with approved internal and external teams.
• Review marketing materials for factual accuracy, consistent branding, and alignment across social, email, web, and property signage.
• Coordinate social media and email promotional calendars with external teams and escalate urgent guest-facing issues to appropriate departments.
• Coordinate production, placement, and removal of promotional signage and collateral, and conduct regular property marketing walks.
• Support event launches, photo opportunities, influencer visits, media opportunities, and community partnerships.
• Ensure affected teams understand active promotions and redemption procedures.
• Provide weekly summaries of campaigns in progress, upcoming deadlines, pending approvals, and issues requiring management decisions.
• Maintain organized digital asset libraries, vendor contacts, campaign records, and promotional materials.
• Prepare monthly summaries of key marketing activities and available performance measures, such as bookings, attendance, leads, engagement, or redemption results.
• Demonstrate the Showboat Core Values through collaboration, guest service, professionalism, and personal accountability.