Marketing Specialist

Showboat Hotel & Island Waterpark•Atlantic City, NJ

22d•$60,000 - $75,000•Onsite

About The Position

Showboat Resort seeks an experienced, creative, and results-driven Marketing Specialist to serve as the primary on-site marketing liaison for Showboat Hotel, Island Waterpark, Lucky Snake Arcade, and the property's entertainment venues and attractions. The role coordinates and executes marketing initiatives, connecting property leadership and operating departments with external marketing agencies and consultants. The specialist owns assigned campaign timelines, ensures consistent messaging across on-property and digital channels, and supports initiatives intended to increase visitation, guest engagement, bookings, and revenue. This is a full-time, on-site position with a primarily Monday–Friday schedule. Flexibility is required for selected evenings, weekends, holidays, and special events. The role reports to the General Manager, collaborates closely with Sales, Events, Front Office, Waterpark, Arcade, Food & Beverage, Operations, and external marketing partners, and has no direct reports. Regular attendance, professional communication, computer-based work, movement throughout the property, and occasional handling of promotional materials are required.

Requirements

Excellent written and verbal communication, project management, and follow-through skills, with the ability to manage several campaigns simultaneously.
Ability to independently execute campaigns, meet deadlines, and work confidently with department leaders and outside partners.
Working knowledge of social media, email marketing, websites, online promotions, and basic SEO.
Proficiency with Microsoft Office or Google Workspace and shared project calendars or tracking tools.
Creative, detail-oriented, guest-focused, and commercially minded, with an interest in identifying new revenue opportunities.
Regular attendance, professional communication, computer-based work, movement throughout the property, and occasional handling of promotional materials.

Nice To Haves

3–5 years of relevant marketing experience preferred.
Hospitality, tourism, entertainment, attractions, or event marketing experience strongly preferred.
Bachelor's degree in marketing, communications, hospitality, business, or a related field preferred; equivalent hands-on experience considered.
Experience coordinating with external agencies, creative vendors, or consultants preferred.
Familiarity with Canva and basic video-editing tools preferred.
Examples of personally executed marketing campaigns or a portfolio of relevant work are encouraged.

Responsibilities

Serve as the primary on-site contact for external marketing partners and consultants, providing timely information, assets, approvals, and operational updates.
Maintain a rolling 30–60-day marketing and promotions calendar, manage project trackers and assignments, and follow up on deadlines.
Coordinate assigned campaigns from briefing through launch and confirm readiness across participating departments.
Participate in marketing meetings, document action items, and provide weekly status updates to the General Manager.
Coordinate seasonal campaigns, hotel packages, attraction promotions, special events, and group-sales initiatives across the property.
Partner with Sales and operating departments to identify cross-promotional opportunities supporting room nights, attraction attendance, event inquiries, and on-property spending.
Verify promotional details, dates, pricing, terms, creative assets, and calls to action before campaigns are released.
Track campaign results using available data and recommend adjustments to improve engagement, conversion, and revenue.
Capture and organize on-site photography and short-form video for campaigns, events, guest experiences, and property updates.
Coordinate requests for graphics, video edits, signage, email content, and website updates with approved internal and external teams.
Review marketing materials for factual accuracy, consistent branding, and alignment across social, email, web, and property signage.
Coordinate social media and email promotional calendars with external teams and escalate urgent guest-facing issues to appropriate departments.
Coordinate production, placement, and removal of promotional signage and collateral, and conduct regular property marketing walks.
Support event launches, photo opportunities, influencer visits, media opportunities, and community partnerships.
Ensure affected teams understand active promotions and redemption procedures.
Provide weekly summaries of campaigns in progress, upcoming deadlines, pending approvals, and issues requiring management decisions.
Maintain organized digital asset libraries, vendor contacts, campaign records, and promotional materials.
Prepare monthly summaries of key marketing activities and available performance measures, such as bookings, attendance, leads, engagement, or redemption results.
Demonstrate the Showboat Core Values through collaboration, guest service, professionalism, and personal accountability.