Marketing Specialist

CI – The Manufacturing Career HUB•Milton, NY

21d•$55,000 - $70,000•Onsite

About The Position

Sono-Tek Corporation is seeking a versatile, creative, and highly organized Marketing Specialist to coordinate and execute marketing activities across the company. As the primary in-house marketing resource, this person will coordinate marketing initiatives, support the development and execution of marketing strategies, and manage day-to-day marketing activities. The role has no direct reports and involves substantial collaboration with executive management, Sales, Engineering, outside marketing consultants, distributors, vendors, and other departments. The specialist will translate company priorities into marketing initiatives and independently manage projects from concept through completion. Responsibilities cover digital marketing, graphic design, corporate presentations, investor relations materials, social media, trade shows, video production, website management, branding, and internal communications. The position emphasizes using AI and emerging technologies to improve productivity, streamline workflows, and enhance marketing effectiveness. This is a full-time, on-site role at Sono-Tek's headquarters in Milton, New York, with an annual salary range of $55,000–$70,000 depending on qualifications, relevant experience, and demonstrated skills. Sono-Tek offers a competitive benefits package, with details provided during the hiring process.

Requirements

Approximately 2–6 years of relevant experience in marketing, digital marketing, graphic design, communications, or a related field is preferred.
Strong organizational skills and the ability to independently manage multiple projects and deadlines.
Excellent written and verbal communication skills.
Creative, detail-oriented, and capable of producing professional marketing content.
Proficiency with Microsoft Office, particularly PowerPoint, Word, and Excel.
Working knowledge of graphic design, presentation design, and digital content creation tools.
Familiarity with social media platforms and website content management.
Comfort using AI tools and learning new technologies to improve productivity.
Ability to collaborate effectively with technical personnel, Sales teams, executive management, and outside vendors.
Strong initiative, problem-solving ability, and willingness to take on a broad range of responsibilities.
Ability to manage varied projects, take ownership, follow through, and balance competing priorities.
Ability to work independently while collaborating across the company, adapt, and learn new skills.
Ability to produce accurate, professional, and consistent work.

Nice To Haves

Experience with Adobe Creative Cloud, Canva, or similar graphic design platforms.
Experience with ChatGPT or AI-assisted graphic, presentation, or video creation tools.
Familiarity with WordPress website management.
Experience with video editing, photography, or multimedia production.
Understanding of SEO and digital marketing best practices.
Experience creating technical marketing materials or communicating complex products and technologies.
Experience in a manufacturing, engineering, scientific, or technology-oriented company.
Familiarity with trade show marketing, large-format graphics, and promotional materials.
Experience with Google Workspace, including Google Docs, Sheets, and Slides.
Basic knowledge of website analytics, digital marketing tools, or HTML.

Responsibilities

Work with executive management and Sales leadership to develop, coordinate, and execute the company's marketing strategy.
Serve as the primary coordinator for marketing activities across the organization.
Organize and participate in regular marketing meetings with Sales teams and other departments.
Coordinate marketing activities for new products, applications, markets, and company initiatives.
Manage multiple projects, priorities, deadlines, and timely completion.
Coordinate with outside marketing consultants, vendors, and service providers.
Identify opportunities to improve marketing effectiveness, consistency, and efficiency.
Create, update, and maintain product brochures, application literature, product cut sheets, presentations, and sales support materials.
Maintain consistent corporate branding across marketing materials, presentations, templates, signage, and communications.
Develop graphics, illustrations, visual content, technical illustrations, equipment mockups, and conceptual graphics.
Design and coordinate ordering of business cards, letterhead, promotional products, signage, and other branded materials.
Work with Engineering and Sales personnel to translate technical information into clear marketing materials.
Coordinate printing, graphics production, and promotional materials with outside vendors.
Maintain organized digital libraries of marketing files, graphics, presentations, and creative assets.
Maintain and update the company website with product information, applications, news, events, and announcements.
Create and publish content for LinkedIn, Facebook, YouTube, and other appropriate platforms.
Coordinate website and SEO initiatives with outside consultants and participate in regular SEO and digital marketing meetings.
Support digital marketing campaigns and email marketing graphics; review website content for accuracy and monitor basic website, SEO, and social media metrics.
Create and update presentations for employee meetings, quarterly Board of Directors meetings, and annual stockholder meetings.
Work with executive management and the investor relations firm on investor presentations and supporting materials.
Assist with annual report design and create graphics, charts, and visual materials for corporate and financial presentations.
Maintain consistent branding across corporate and investor relations materials and coordinate updates for conferences, meetings, and website publication.
Take, edit, organize, and maintain photographs of equipment, products, applications, employees, and corporate events.
Create and edit videos about products, technologies, applications, and company activities; manage video content for the website, YouTube, and other platforms.
Create visual content for sales presentations, trade shows, marketing literature, and digital communications, and maintain photography and video libraries.
Coordinate production of trade show graphics, posters, displays, and promotional materials; develop booth layouts and visual plans.
Coordinate with Sales personnel and distributors on trade show marketing requirements, meetings, and follow-up activities.
Maintain and distribute current marketing materials to Sales personnel and distributors, and notify teams when resources are updated.
Support sales presentations and customer-specific marketing materials.
Support company-wide communications, employee events, and internal presentations; photograph and organize employee event imagery.
Coordinate employee recognition materials, including service anniversary gifts and presentations.
Maintain company branding across employee communications, email signatures, business cards, internal materials, and facility signage.
Help promote company culture through internal communications and social media content.
Explore and use AI tools for marketing tasks such as content creation, design, presentations, video editing, and research.
Identify opportunities to automate repetitive work, streamline processes, and apply emerging marketing technologies while maintaining quality, accuracy, confidentiality, and branding standards.