Local Performance Marketing Specialist

Neighborly®•Irving, TX

22d•Remote

About The Position

The Local Performance Marketing Specialist is a hands-on contributor on the marketing team, focused on local marketing programs that support sales and customer growth for franchise owners. Working with their manager, this person recommends plans and oversees program execution for franchise owners’ local marketing plans. The role partners with the Field Business Coach team to align integrated marketing strategy and best practices with the brand’s go-to-market strategy and competitive set, supporting franchise owners’ revenue targets and market share growth.

Requirements

Bachelor’s degree in Marketing.
At least 3 years of marketing experience, ideally in a franchise service or retail industry.
At least 3 years of digital marketing experience.
Highly analytical and data-driven approach.
Strong track record of delivering results in a high-growth environment.
Ability to interpret, analyze, and present metrics and trends.

Responsibilities

Monitor, track, and coach franchise business owners on local integrated marketing plans, channel and tactic mix, and programs aligned with the customer journey and marketing funnel.
Support customer acquisition, retention, reactivation, and loyalty goals.
Provide integrated marketing plan tracking and coaching recommendations to franchise owners.
Monitor online and offline marketing performance metrics and customer engagement analytics, emphasizing qualified leads, cost per lead, and franchise owners not meeting lead and revenue objectives.
Present pre-opening and grand-opening marketing plans during onboarding training sessions.
Coach franchise owners on first- and second-year integrated marketing plan recommendations to help deliver break-even targets.
Recommend and sell local programs to individual franchise owners and/or capture their local marketing plans.
Develop roll-up reporting on franchise owner participation in key programs that drive qualified leads and revenue.
Support the manager with analytics reviews and monitoring performance KPIs.