Marketing Specialist - Local

Rally House

1d•Onsite

About The Position

The Marketing Specialist - Local owns the strategy and execution of Rally House's Local initiatives, which aim to drive community engagement, store traffic, regional brand awareness, and ecommerce growth. The role also supports store openings and relocations, helping bring Local marketing to each market, and provides support to league marketing leads across NFL, NCAA, NBA, NHL, MLB, MLS, and other leagues. This includes helping plan, develop, and execute campaigns, content, and promotions across channels. The position works cross-functionally with ecommerce, merchandising, creative, stores, partnerships, and marketing leadership to ensure campaigns, content, and promotions are executed accurately and efficiently. It is on-site in Lenexa, Kansas.

Requirements

Bachelor’s degree in marketing, advertising, communications, or a related field.
0–2 years of experience in digital marketing, campaign coordination, social media, or a related field.
Ability to plan and execute marketing campaigns across multiple channels.
Excellent communication, creativity, and attention to detail, with the ability to manage shifting priorities.
Strong analytical, organizational, and project management skills.
Strong awareness of sports culture, local markets, and real-time marketing opportunities.
Understanding of digital marketing channels, including email, SMS, social media, and ecommerce.
Ability to operate a computer, keyboard, mouse, and other standard office equipment.
Able to clearly view and read information on a computer screen.
Occasionally lift or move items up to 15 pounds.

Nice To Haves

Experience with email marketing platforms, social media management tools, or ecommerce platforms.
Experience in sports marketing, retail, or community-focused marketing.

Responsibilities

Own Local marketing strategy across Rally House markets, including campaign planning, storytelling, product launches, and community-driven content to drive store traffic and regional engagement.
Build, deploy, and optimize marketing emails for Local and store-focused campaigns.
Support organic social media planning, publishing, and execution for stores and Local content.
Analyze performance across Local, new store opening, and store campaigns to identify trends, opportunities, and optimization recommendations.
Support league marketing leads with campaign planning, content development, and execution across NFL, NCAA, NBA, NHL, MLB, MLS, and other leagues.
Help execute league campaigns across email, SMS, organic social, paid social, ecommerce, and in-store marketing channels.
Bring Local insights into league campaigns, tailoring national league moments to individual markets and fan bases.
Provide flexible support during peak league moments, including season openers, playoffs, championships, drafts, and rivalry games.
Serve as a primary marketing contact for new store openings and relocations, coordinating launch timelines, communication plans, Local awareness strategies, and in-store marketing support.
Support digital and in-store marketing strategy for promotions, sports moments, seasonal campaigns, and product launches.
Coordinate with ecommerce, merchandising, creative, and store teams to ensure aligned marketing execution.
Manage multiple projects and deadlines simultaneously across Local and league priorities.
Ensure marketing execution aligns with Rally House brand standards and business objectives.
Maintain strong communication and responsiveness with internal stakeholders and external partners where applicable.
Stay informed on sports culture, industry trends, customer behavior, and emerging marketing opportunities.