Local Marketing Specialist - House of Sport

DICK'S Sporting Goods • Schaumburg, IL

7d • $47,300 - $78,900

About The Position

The Local Marketing Specialist supports marketing for a DICK’S Sporting Goods House of Sport location, building community relationships and increasing awareness of the House of Sport brand pillars: assortment, experience, service, and community. The role develops local marketing strategies, partnerships, sponsorships, in-store events, and market activations that support awareness, engagement, traffic, sales, and local business goals.

The specialist manages sponsorship agreements, deliverables, asset distribution, and the designated location’s marketing budget. They collaborate with store leadership, the Assistant Store Manager of Experiences, the CSC, vendors, and external partners to plan and execute programs, support customer outreach and event scheduling, and evaluate results. The role also represents the DICK’S Sporting Goods Foundation locally by managing community grants, donations, and charitable programs. Some travel within the territory and availability for some nights, weekends, and key retail holidays are required.

Requirements

• Bachelor’s degree or four-year college degree in Marketing, Advertising, Business Administration, or Communications.
• 1–3 years of related experience as a regional or company marketer, brand ambassador, or professional in a retail environment.
• Valid driver’s license.
• Successfully pass comprehensive criminal background and motor vehicle checks.
• Excellent interpersonal and team-building skills.
• Ability to multitask and work independently in a fast-paced environment.
• Flexible work-schedule availability, including some nights, weekends, and holidays.
• Some travel within the territory is required.

Responsibilities

• Develop and foster community relationships that support company initiatives and awareness of House of Sport’s brand pillars.
• Support local partners through sponsorships that drive awareness, engagement, traffic, and sales.
• Manage and track sponsorship agreements and asset distribution using a software program.
• Ensure sponsorship deliverables are executed properly with leagues, teams, and organizations to maximize return on investment.
• Develop strategies for in-store events and in-market activations aligned with key brand moments.
• Develop and activate local marketing outreach strategies to increase awareness and customer acquisition.
• Provide marketing insights and serve as the Marketing representative on the Store Leadership team, supporting local business goals.
• Work with the Assistant Store Manager of Experiences to maintain marketing support for Experience KPIs and awareness and engagement of House of Sport experiences.
• Support the creation of event activation assets for in-store placements and the Gametime scheduling platform.
• Manage and monitor customer outreach through the reservations scheduling tool inbox.
• Support execution of House of Sport marketing activities, vendor events, and related initiatives.
• Act as a cross-functional liaison between House of Sport, CSC, and external partners to support program execution from concept through conclusion.
• Plan and lead local events hosted at House of Sport, including concept development, logistics, on-site execution, staffing coordination with Store Leadership, and post-event analysis.
• Capture content at owned events for national social media handles and other owned-and-operated channels.
• Evaluate events qualitatively and quantitatively, report learnings, and recommend improved measures of success.
• Represent The DICK’S Sporting Goods Foundation locally in community giving and charitable programs.
• Manage the local grant program, including equipment donations, grants, and other community programming.
• Evaluate and fulfill donation requests from the local community.
• Manage, track, and forecast the designated location’s local marketing budget, ensuring cost-effectiveness and return on investment.
• Maintain excellence and professionalism and communicate and collaborate effectively across teams.
• Build relationships with vendors, sales representatives, and service organizations doing business with the company.
• Serve as an approved, media-trained associate capable of speaking to media on behalf of DICK’S as directed by CSC.

Benefits

• Competitive total rewards package that could include incentive, equity, and benefits.
• Generous suite of benefits.
• Paid leave in compliance with applicable state requirements.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level