Local SEO Specialist

Rankings.io•St. Louis, MO

4d•Remote

About The Position

The Local SEO Specialist manages local SEO services and listings for client accounts, with a focus on building strong client relationships, optimizing websites, and partnering with content marketing to grow hyper-local content. At Rankings.io, the role supports end-to-end SEM services for law firms seeking growth across multiple digital platforms. The specialist is expected to retain existing business and identify profitable growth opportunities through SEO investments and cross-channel upsells.

Requirements

At least 1 year of SEO experience serving clients in an agency environment.
At least 2 years of experience in Local SEO or local SEO listings management for enterprise brands.
At least 2 years of client-facing experience.
Desire to lead local strategy for a large-growth SEO client.
Strong knowledge of Local SEO best practices, Google My Business, the Google Business Profile API, and local listings management and optimization.
Familiarity with Local SEO principles for landing pages, reviews, ratings, and citation management.
Experience with keyword research or data-mining tools and competitive analysis, such as Semrush or Ahrefs.
Proficiency with Google Apps (Docs, Sheets, and Slides) and the internet.

Nice To Haves

General knowledge of content management systems such as WordPress, Shopify, or Magento.
Experience working directly on websites.

Responsibilities

Manage local listings for established service clients and demonstrate an advanced understanding of Local SEO.
Communicate with clients about goals and results as needed.
Work with clients’ data aggregator vendors and partners to increase inbound citation growth.
Create, claim, and verify Google Business Profile listings across multiple locations.
Optimize Google Business Profile fields, including categories, descriptions, services, products, and attributes.
Troubleshoot Google Business Profile suspensions, reinstatements, and verification issues.
Work with client teams to understand business needs, campaign performance objectives, and opportunities to grow client relationships and investments.
Assemble reports, develop and present client recommendations, and use rank software to measure progress and demonstrate value.
Partner with SEO teams and account management to identify geographic keywords and ensure high-quality, optimized local website content is developed.
Identify critical client or account issues and escalate them to appropriate executives in a timely manner.
Keep up with national and local SEO and AI industry developments through blogs, publishers, and competitive research, and regularly share thought leadership.
Retain existing business while pursuing profitable account growth through SEO investments and cross-channel upsells.