SEO Specialist

DAC • Chicago, IL

4d • $65,000 - $80,000 • Hybrid

About The Position

DAC is a global full-funnel performance media agency working across SEO, paid media, creative production, analytics, and local optimization. The SEO Specialist serves as an expert on organic search and AI search, combining technical expertise, strategic insight, and creativity to help clients improve their visibility and performance.

The role develops SEO strategies aligned with client objectives, researches audiences and competitive landscapes, and implements technical, on-page, and off-page optimization. The specialist monitors performance, resolves or escalates website issues, communicates campaign status, and presents audits and performance reports to clients and account teams. This position requires three in-office days per week; fully remote work is not available.

Requirements

• At least 2–3 years of online marketing experience; agency experience is preferred.
• In-depth understanding of the search engine ranking process.
• Basic knowledge of HTML, PHP, CSS, JavaScript, and web standards.
• Deep experience in keyword research.
• Proven track record of improving search rankings through SEO best practices.
• Experience writing and evaluating copy for SEO purposes.
• Knowledge of SEO tools such as Google Analytics 4, Google Search Console, BrightEdge, SEMrush, Ahrefs, Adobe Analytics, and Screaming Frog.

Nice To Haves

• Agency experience.
• Knowledge of ASP.NET.

Responsibilities

• Develop SEO goals based on clients’ KPIs and objectives.
• Research target audiences, brands, categories, and competitive landscapes.
• Conduct keyword research and generate relevant keyword lists and themes for new and existing programs.
• Perform technical SEO audits and recommend improvements to URL structure, schema markup, navigation, canonicalization, contextual links, HTML and XML sitemaps, robots.txt, and metadata.
• Improve on-page optimization based on keyword research and program goals, and support off-page tactics such as article syndication to enhance domain authority.
• Troubleshoot and resolve website errors and issues in a timely manner or escalate them as necessary.
• Report project status to Account Managers and client teams.
• Support senior SEO and account teammates on client calls with technical campaign information.
• Present audits and SEO performance reports to clients and Account Managers.
• Ensure websites and internet properties under the specialist’s influence are technically optimized to attract and engage the agreed target audience.
• Suggest content improvements to increase organic traction.
• Monitor key metrics using analytics tools such as Google Analytics to identify opportunities and issues.
• Stay current on search marketing through research, networking, blogs, forums, and other sources.
• Share SEO knowledge and provide informed perspectives on emerging developments and industry enhancements.
• Demonstrate knowledge of SEO tools.

Benefits

• Professional growth opportunities, including working with top-tier clients and cutting-edge tools in the performance marketing industry.
• Collaborative culture within a global organization that values curiosity, transparency, and innovation.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed