Seo Specialist

TEKsystems•Peoria, IL

7d•$30 - $35•Hybrid

About The Position

We are seeking a highly skilled and strategic SEO Specialist to lead SEO projects within a global digital ecosystem. The role is responsible for ensuring websites are search- and AI-generative-engine-friendly, scalable, and aligned with SEO and GEO best practices across multiple websites, regions, and business units. The specialist presents SEO requirements and recommendations to developers and business-unit partners, scopes and executes SEO improvement projects, and consults with and educates diverse audiences across a highly matrixed organization about SEO and GEO benefits and strategies. The position partners with web development, UX, and business teams to integrate SEO into site builds, migrations, maintenance, redesigns, and retirements. It uses SEO tools and analytics platforms to monitor performance, site health, crawl statistics, and index coverage; creates reports and dashboards; and documents measurement and reporting practices. The specialist develops enterprise-level technical SEO and GEO requirements, leads site audits, manages redirect implementation and validation, advises on technical configurations and site architecture, ensures compliance with Core Web Vitals and mobile-first indexing, troubleshoots issues, and provides training. The role also tracks algorithm updates, emerging technologies, and industry trends, including AI.

Requirements

SEO knowledge and experience.
GEO knowledge and experience.
Google Analytics skills.
E-commerce skills.

Responsibilities

Partner with web development, UX, and business partners to integrate SEO into site builds, migrations, maintenance, redesigns, and retirements.
Identify and explain SEO and GEO strategies to business partners and provide actionable insights.
Use SEO tools and analytics platforms to generate insights and monitor performance.
Monitor site health, crawl statistics, and index coverage using Google Search Console and Bing Webmaster Tools.
Create dashboards and reports to communicate performance and opportunities to teams and stakeholders.
Document SEO/GEO measurement and reporting best practices and processes.
Develop technical requirements and recommendations for enterprise-level SEO and GEO strategies across global web properties.
Lead site audits in QA and production, and/or use third-party audits, to identify crawl, indexation, and performance issues and provide recommendations.
Manage requirements, testing, validation, and implementation of redirects in partnership with business and development teams.
Consult on and provide requirements for testing and validating robots.txt files, canonical URLs, XML sitemaps, hreflang implementation, and other technical SEO needs in QA and production environments.
Provide recommendations for site architecture, internal linking, and URL structures.
Ensure compliance with Core Web Vitals and mobile-first indexing.
Troubleshoot technical SEO issues, identify solutions, and provide impact reports, sometimes at a quick pace.
Stay informed about algorithm updates, emerging technologies, and industry trends, including AI.
Develop and enforce SEO governance, standards, and documentation.
Provide SEO and GEO training and education to applicable audiences.