SEO Specialist

DAC Group • Chicago, IL

3d • Hybrid

About The Position

DAC is a global full-funnel performance media agency with expertise in SEO, paid media, creative production, analytics, and local optimization. The SEO Specialist serves as an expert in organic and AI search, combining technical knowledge, strategy, and creativity to help client brands improve their visibility. The role develops SEO strategies tied to client objectives, researches audiences and competitors, performs technical audits, improves on-page and off-page optimization, monitors performance, and communicates recommendations and results to clients and account teams. The position requires three in-office days per week; fully remote work is not available.

Requirements

• A minimum of 2–3 years of online marketing experience, preferably in an agency environment.
• In-depth understanding of the search engine ranking process.
• Basic knowledge of HTML, PHP, CSS, JavaScript, and web standards.
• Deep experience in keyword research.
• A proven track record of improving search rankings through SEO best practices.
• Experience writing and evaluating copy for SEO purposes.
• Demonstrated knowledge of SEO tools such as Google Analytics 4, Google Search Console, BrightEdge, SEMrush, Ahrefs, Adobe Analytics, or Screaming Frog.

Nice To Haves

• Knowledge of ASP.NET.

Responsibilities

• Develop SEO goals based on client KPIs and objectives.
• Research target audiences, brands, categories, and competitive landscapes.
• Conduct keyword research and generate relevant keyword lists and themes for new and existing programs.
• Perform technical SEO audits and recommend improvements to URL structure, schema markup, navigation, canonicalization, contextual links, sitemaps, robots.txt, and metadata.
• Improve on-page optimization based on keyword research and program goals, and support off-page tactics such as article syndication to enhance domain authority.
• Troubleshoot and resolve website errors and issues in a timely manner or escalate them as needed.
• Report project status to Account Managers and client teams.
• Support senior SEO and account teammates on client calls with technical campaign information.
• Present audits and SEO performance reports to clients and Account Managers.
• Ensure websites and internet properties under the role’s influence are technically optimized to attract and engage the agreed target audience.
• Suggest content improvements to strengthen organic traction.
• Monitor key metrics using analytics tools to identify opportunities and issues.
• Stay current on search marketing through research, networking, blogs, forums, and other sources.
• Share SEO knowledge and provide a point of view on emerging developments and industry enhancements.
• Demonstrate knowledge of SEO tools.

Benefits

• Professional growth through work with top-tier clients and cutting-edge performance marketing tools.
• Collaborative culture in a global organization that values curiosity, transparency, and innovation.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed