Performance Marketing Specialist

Brainrider Global Creative Services

7d•$85,000 - $105,000•Remote

About The Position

Brainrider is seeking a detail-oriented Performance Marketing Specialist to own the strategy, quality, and performance of paid acquisition across search, video, social, and emerging digital channels. This execution-heavy role partners closely with external agencies to ensure accurate, high-quality campaign delivery and strong performance. The ideal candidate has agency experience managing multi-channel campaigns across varied clients, deep SEM expertise, rigorous quality-assurance habits, and a proactive communication style. The role focuses primarily on agency management and quality assurance, alongside paid search and paid social strategy and oversight. It also includes reporting, stakeholder communication, and oversight of non-traditional media buying and programmatic work, which represents approximately 15% of the role. The position is remote in the United States and is expected to run through the end of the year, with a possibility of extension.

Requirements

5–8 years of performance marketing experience with deep expertise in SEM and paid search, including Google Ads, Microsoft Ads, and SA360.
Meticulous attention to detail and ability to identify campaign, creative, naming, and tracking errors.
Proven ability to manage and QA agency partners, provide direct and specific feedback, and maintain high standards.
Track record managing substantial paid media budgets with clear performance outcomes and efficient spend allocation.
Proactive communication skills, including surfacing issues early and keeping stakeholders informed.
Strong analytical skills and experience with Google Analytics, Looker, Tableau, or similar tools; comfort with data, attribution modeling, and turning performance data into optimization strategies.
Experience with A/B and multivariate testing across creative, landing pages, audiences, and bidding strategies.

Nice To Haves

Agency background managing multiple accounts or clients simultaneously is strongly preferred.
Experience marketing to developer or technical audiences, such as developers, engineers, or data scientists.
Knowledge of mobile measurement partners and mobile attribution, including Singular, AppsFlyer, or Adjust.

Responsibilities

Serve as the day-to-day contact for agency partners managing paid search, video, social, and programmatic campaigns; set expectations and priorities, enforce SLAs and optimization cadences, and proactively surface gaps or underperformance.
Conduct rigorous pre-launch QA of campaign builds, keyword lists, bid strategies, audience targeting, ad copy, tracking and tagging, and budget pacing.
Review creative assets against platform specifications and safe zones, ensuring they are ready before launch.
Enforce naming conventions for campaigns, ad groups, creatives, and UTMs, and maintain clean campaign taxonomy, organized folders, current documentation, and preflight checks.
Own paid search strategy across Google Ads, Microsoft Ads, and other SEM platforms, including keyword architecture, match type strategy, bidding frameworks, and budget allocation.
Own paid social strategy across Meta, Reddit, X, TikTok, and other platforms.
Set the experimentation roadmap, define tests, ensure rigorous test design, and document and act on learnings.
Manage and optimize significant monthly budgets against efficiency metrics such as CPA, ROAS, LTV/CAC, and payback periods while pursuing growth targets.
Build and maintain reporting dashboards and performance frameworks.
Provide proactive status updates, performance insights, and risk flags to cross-functional stakeholders.
Translate campaign data into actionable narratives for leadership, product marketing, and growth partners.
Oversee agency execution of programmatic campaigns across DSPs, including audience targeting, contextual placements, and retargeting.
Source, negotiate, and manage direct media buys across newsletters, industry publications, trade journals, and niche or developer-focused sites.
Identify and test emerging channels, placements, sponsorships, and partnership opportunities outside core social and search platforms.