Performance Marketing Analyst

Authority Brands•Atlanta, GA

About The Position

Authority Brands Inc. is a leading provider of home services. The Performance Marketing Analyst is an analytical, results-driven member of the Performance Marketing team and reports directly to the Director of Performance Marketing. The role manages day-to-day execution, ongoing optimization, and performance tracking of paid marketing campaigns across the company’s brands, working with internal marketing colleagues, Franchise Development, agencies, and other vendor partners. The analyst applies expertise in lead generation across paid advertising channels, including Google surfaces, Meta, and emerging platforms. They guide, audit, troubleshoot, and improve vendor-delivered programs, hold agencies accountable to measurable results, support lead aggregator programs, and evaluate additional paid and upper-funnel opportunities. The role turns marketing data into clear recommendations that help franchise owners understand and increase the value of digital marketing. Success is measured by brand-specific lead targets and acquisition efficiency, conversion improvements from creative and landing-page testing, reliable measurement and data integrity, useful stakeholder recommendations, and timely, accurate operational execution.

Requirements

3–5 years of hands-on performance marketing experience executing, overseeing, auditing, troubleshooting, launching, or optimizing vendor-managed digital lead-generation campaigns.
Demonstrated proficiency in Paid Search, Google advertising surfaces, and Meta advertising, including campaign structure, targeting, bidding, budgeting, creative testing, conversion optimization, and performance diagnosis.
Strong working knowledge of Local Services Ads (LSA).
Proficiency in GA4, including connecting multiple data sources, investigating anomalies, and communicating actionable performance insights.
Advanced Microsoft Excel skills, including pivot tables, lookups, complex formulas, data modeling, and clear visualization of findings.
Ability to act as a hands-on subject matter expert, explain complex findings to nontechnical stakeholders, collaborate across functions, support colleagues, and maintain individual ownership.
Sound judgment, attention to detail, perseverance, curiosity, and a consistent desire to learn and improve.

Nice To Haves

Agency and/or home services experience.
Direct home services experience is highly valuable but not required.
Lead aggregator experience, including Angi, Yelp, Elocal, Thumbtack, or Archenia.
Incrementality measurement experience.
YouTube, radio, and programmatic media experience.
Experience assessing upper-funnel or incremental impact across video, social, radio, digital out-of-home, display, programmatic, and organic versus paid activity.

Responsibilities

Partner with agencies and vendors managing campaigns across Google Ads, Meta Ads Manager, and Local Services Ads; set goals and expectations, review execution quality, recommend improvements, and hold partners accountable for results.
Monitor and optimize lead aggregators and secondary lead sources by evaluating lead quality, cost efficiency, market coverage, and incremental value.
Analyze performance using GA4, Microsoft Excel, Power BI, and advertising platform data; identify anomalies and opportunities and communicate actionable insights and business impact.
Maintain tracking and data integrity by applying UTM structures, validating campaign and conversion tracking, reconciling platform data, and coordinating with analytics, web, CRM, and agency teams to resolve discrepancies.
Continuously monitor, audit, and optimize campaign bids, keywords, audiences, ad placements, and other metrics to reduce CPL and CPA, improve conversion rates, and maximize ROI.
Collaborate with creative and web teams to develop and test ad copy, visual assets, landing-page conversion paths, and A/B test variations.
Serve as a paid media subject matter expert for brand teams, franchise owners, Franchise Development, field marketing, colleagues, agencies, and vendors; translate technical findings into practical recommendations and assist teammates.
Support measurement of upper-funnel and emerging channels, including video, paid social, radio, digital out-of-home, display, and programmatic, and help distinguish organic from paid impact where feasible.
Coordinate with agency partners on campaign implementation, line-item audits, and billing reconciliations.
Build and launch campaigns across Paid Search, Meta, Programmatic Video, DOOH, and other channels for testing when in-house media management is required.
Stay current on advertising-platform changes, privacy requirements, measurement practices, and industry developments; address ambiguous problems with curiosity and a commitment to continuous improvement.
Complete recurring monitoring, reporting, troubleshooting, and partner follow-up accurately and on time.