Marketing Performance Analyst (On-site)

Ziegler Caterpillar•Minneapolis, MN

5d•$71,400 - $89,250•Hybrid

About The Position

The Marketing Performance Analyst supports the marketing team by tracking and analyzing campaign performance, conducting customer segmentation, and providing data-driven insights. The role uses Microsoft Excel, Access, and Power BI, along with tools and techniques for campaign effectiveness tracking, market segmentation, predictive analysis, and project management. The Analyst reports to the Manager of Marketing Data Analytics and is described as a hybrid position requiring the ability to work onsite in Bloomington, Minnesota. The Analyst develops campaign tracking templates and data-driven optimization strategies; supports customer segmentation and targeted marketing; conducts ad hoc research and customer, market, and competitive analysis; and helps maintain customer data quality and database reporting. The role also leads multiple projects, creates queries and reports, develops Power Automate workflows, identifies patterns in data, and provides recommendations to internal partners. The position may represent Marketing at events as needed. Ziegler Inc. is a third-generation, family-owned CAT dealer founded in 1914, with more than 2,400 employees across 30+ locations in Minnesota, Iowa, and northern Missouri. The company describes its focus as customer success and offers employees career development, work/life balance, and ongoing professional development and training.

Requirements

Bachelor’s degree in Marketing, Statistics, Data Science, or another related field.
Proven experience in data analysis, with a track record of success in a team environment.
Ability to work onsite in Bloomington, Minnesota.
Proficiency in Microsoft Excel, Access, and Power BI.
Experience with marketing analytics tools and techniques, including web analytics, Google Analytics, and CRM tools.
Experience with tools for tracking campaign effectiveness, market segmentation, predictive analysis, and project management.
Strong analytical skills and attention to detail.
Ability to manage multiple projects and meet deadlines.
Excellent communication and interpersonal skills.
Self-starter able to work independently and collaboratively.
Personal characteristics: analytical, problem-solving, detail-oriented, willing to learn, able to multitask, and an effective communicator.

Nice To Haves

HubSpot proficiency or experience; the posting says it is preferred and that HubSpot experience is a plus but not required.
Customer service experience in a service-related industry.

Responsibilities

Create and implement templates and collection tools to track and analyze marketing campaign performance.
Develop and implement data-driven strategies to optimize marketing campaigns.
Assist the marketing team in segmenting target markets.
Extract data and create strategies for targeted marketing campaigns.
Improve direct mail campaign accuracy through detailed segmentation of customers and prospects.
Perform ad hoc analytical requests and research projects for internal stakeholders.
Assist with OEM excellence programs, including data-cleanup projects and ensuring customer data abides by OEM standards.
Undertake special projects as assigned by management.
Analyze internal and external customer and market information.
Conduct competitive research, industry opportunity forecasting, future facility opportunity analysis, and sales coverage analysis in support of business initiatives.
Assess the overall condition of the customer database.
Work with the Information Systems team to create automated reporting.
Monitor the consistency and accuracy of critical database tables owned by Marketing.
Lead the development and delivery of multiple projects.
Provide actionable recommendations to partners within agreed time frames.
Create and execute queries, pivot tables, and reports from database sources.
Use analytical tools for data consumption and visualization.
Develop Power Automate workflows to streamline processes.
Identify patterns, trends, themes, and connections in information and develop innovative ideas and solutions based on data analysis.
Listen to, understand, and respond to external and internal customer needs in a timely manner.
Attend events as a marketing representative as needed.

Benefits

Health, dental, vision, and life insurance.
15 days of PTO in the first year, with accrual starting on day one.
Nine paid holidays.
401(k) plan with company contribution and match.
Health Savings Account, with Ziegler contributing up to $1,000 tax-free each year.
Short-term and long-term disability insurance.
Flexible Spending Account (FSA).
Employee Assistance Program (EAP).
Paid parental leave and funeral leave.
Fitness membership discount.
Education assistance.
Ongoing professional development and training.