Marketing Performance Analyst

Amplifon•Waco, TX
•Onsite

About The Position

Miracle-Ear, an Amplifon brand, is seeking a Marketing Performance Analyst to analyze CRM marketing campaigns, customer behavior, and call center performance and uncover insights that inform business decisions. Reporting to the Marketing Performance & Reporting Manager, the analyst will help develop dashboards, performance measures, and repeatable analytical tools as the organization’s capabilities evolve. The role is based 100% onsite and in person at the company’s office in Waco, Texas. The position partners with CRM and Marketing colleagues, investigates business questions and initiatives, and communicates findings to stakeholders. The analyst will work with data from multiple sources, validate results, troubleshoot discrepancies, collaborate with technical teams, and help improve and standardize marketing performance measurement. Miracle-Ear has been in business for over 75 years and operates more than 1,500 franchised and corporate-owned retail clinics across the United States. Amplifon is a global hearing-care retail company with a presence in 25 countries and 20,300 employees worldwide.

Requirements

  • Bachelor's degree in Business, Marketing, Economics, Statistics, Finance, Computer Science, MIS, or a related field.
  • Demonstrated experience analyzing or interpreting data through employment, internships, academic coursework, or independent projects.
  • Strong Microsoft Excel skills and familiarity with data analysis or visualization tools, such as Power BI, Tableau, or a comparable platform.
  • Strong analytical reasoning, attention to detail, and communication skills.
  • Interest in learning technical or coding-oriented approaches to solving problems.
  • Must be authorized to work in the United States on a full-time basis without the need for current or future sponsorship; the role is not eligible for visa sponsorship, including OPT, CPT, or H-1B.

Nice To Haves

  • Experience with SQL or another querying or programming language; exposure to coding-related coursework or projects.
  • Familiarity with Power BI, DAX, Google BigQuery, Google Cloud Platform, Python, or comparable analytics technologies.
  • Exposure to CRM, customer insights, retail or marketing analytics, or developing dashboards and repeatable KPI/reporting processes.

Responsibilities

  • Analyze CRM campaigns, customer segments, conversion trends, and call center performance to identify patterns, evaluate business impact, and recommend improvements.
  • Investigate business questions and marketing initiatives, turning data into clear insights that help stakeholders understand performance.
  • Develop and refine dashboards, key performance indicators (KPIs), and repeatable reporting solutions using Excel and analytical or visualization tools.
  • Explore and combine data from multiple sources, validate results, troubleshoot discrepancies, and collaborate with technical teams on improvements.
  • Partner with CRM and Marketing colleagues to understand analytical needs, support project-based initiatives, and communicate findings clearly.
  • Experiment with new approaches, improve existing processes, and help standardize how marketing performance is measured over time.

Benefits

  • Medical insurance
  • Dental insurance
  • Vision insurance
  • 401(k) with company match
  • Family hearing aid benefits
  • Tuition reimbursement
  • Paid time off (PTO)
  • Paid holidays
  • Volunteer time off
  • Parental leave
  • Access to a Wellness Hub and Employee Assistance Program (EAP)
  • Access to Ampli-Academy, LinkedIn Learning, Coursera, team training, and additional specialized training
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