Growth Marketing Specialist

DraftKings•Boston, MA

About The Position

As a Growth Marketing Specialist, you’ll develop and execute high-impact marketing campaigns that drive customer engagement and business growth across DraftKings Sportsbook and Predictions. You’ll help bring key sporting moments to life through integrated, full-funnel campaigns that connect customers with offerings across the DraftKings platform. Working closely with cross-functional teams, you’ll turn business objectives and customer insights into coordinated marketing initiatives that deliver measurable results, strengthen growth marketing efforts, and identify new opportunities to engage customers.

Requirements

Bachelor’s degree in Marketing, Communications, Business, or a related field.
At least 4 years of experience in growth, brand, or integrated marketing.
Strong understanding of full-funnel marketing, with experience developing, executing, and optimizing campaigns across multiple channels.
Experience analyzing marketing performance and customer data to identify trends, uncover opportunities, and inform campaign decisions.
Strong communication and presentation skills, with the ability to collaborate effectively and build relationships across cross-functional teams.
Excellent organizational and project management skills, with the ability to balance multiple priorities and meet deadlines in a fast-paced environment.
Proactive, solutions-oriented mindset with a passion for sports, marketing innovation, and continuous improvement.
Curiosity about consumer behavior and a customer-focused approach to developing relevant, engaging marketing experiences.
May be required to obtain a gaming license issued by the appropriate state agency as a condition of employment.

Nice To Haves

Experience in a consumer-facing technology or entertainment company.

Responsibilities

Develop and execute integrated, full-funnel growth marketing campaigns for DraftKings Sportsbook and Predictions, collaborating with Growth, Product, Content, Media, Brand, Partnerships, and Creative teams.
Partner with cross-functional teams to align marketing initiatives with business objectives and ensure consistent messaging and a cohesive customer experience across channels.
Analyze customer insights, campaign performance, and internal metrics to inform marketing strategies, identify growth opportunities, and improve campaign effectiveness.
Develop marketing and creative briefs that guide campaign messaging, creative direction, and execution across internal teams and external agencies.
Support the development of campaign objectives, key performance indicators, and measurement frameworks to track results and recommend optimizations.
Coordinate cross-functional campaign kickoffs and ongoing communications to align stakeholders on objectives, timelines, milestones, and activation plans.
Identify opportunities to improve marketing workflows, increase campaign efficiency, and support the continued evolution of the Sports Marketing Team.