Digital Marketing Specialist (Remote)

NRTC•,

4d•Remote

About The Position

The Digital Marketing Specialist develops, executes, and optimizes digital marketing campaigns across paid search, social media, and emerging digital channels. The role combines strategic thinking, creative content development, and data analysis to help Pivot and its clients grow brand awareness, strengthen customer engagement, and achieve measurable business results while delivering an exceptional client experience. Pivot is a marketing and customer experience agency and an NRTC company. It works with organizations to help define and live out their brands, tell their stories, and strengthen customer relationships. Its practice areas include broadband marketing, broadband customer experience, broadband vendors, and nonprofits. NRTC is a member-driven, technology-focused cooperative serving electric and telephone members and their rural customers.

Requirements

Bachelor’s degree in Marketing, Advertising, Communications, Public Relations, Business, Digital Media, or a related field, or an equivalent combination of education and relevant professional experience.
At least 2 years of professional paid social media and/or Google Ads experience.
Excellent understanding of social media platforms, their strengths, and their demographics, including Facebook, Twitter, Instagram, Pinterest, Snapchat, TikTok, Nextdoor, and YouTube.
Ability to work across both the creative and analytical aspects of social media content development and publication.
Experience working with multiple clients simultaneously.
Strong understanding of customer and market dynamics and requirements.
Proven ability to build strong client relationships.
Excellent grammar and professional writing skills.
Accuracy and strong attention to detail.
Strong communication skills when working with other departments that provide services.
Ability to communicate a clear message and encourage and persuade clients to try new approaches.
Ability to sell ideas.

Nice To Haves

Knowledge and foundational understanding of SEO audits, optimization, and reporting.
Experience with nonprofits.
Google Ads certification.

Responsibilities

Research, develop, execute, optimize, and analyze paid social and search engine marketing campaigns across multiple accounts and platforms, including Google Ads, Meta Ads, Nextdoor Ads, MNTN Ads, and LinkedIn Campaign Manager.
Set up, monitor, and analyze conversion tracking for paid advertising campaigns using tools such as Google Tag Manager and Google Analytics.
Identify, develop, and evaluate social media and search engine marketing strategies based on objectives, market characteristics, and cost factors for B2B and B2C audiences.
Build and maintain Pivot’s and clients’ social media presence through strategy, content creation, and publication of organic social content.
Conduct social media and/or search engine marketing audits and provide strategic recommendations about clients’ social strategy and presence.
Maintain an understanding of emerging digital trends related to social media and search engine marketing effectiveness.
Develop expertise in generative search optimization (GSO) and AI-powered marketing tools, including the effects of AI platforms on search behavior and content strategy.
Develop educational resources for the Pivot team.
Participate in creative brainstorming and contribute to strategy development for digital marketing campaigns and client initiatives.
Perform other duties as assigned.