Digital Marketing Specialist

Roadrunner•Downers Grove, IL

20h•$50,000 - $75,000•Onsite

About The Position

The Digital Marketing Specialist is the strategic and operational lead for paid digital initiatives, translating Roadrunner’s technology-forward and driver-first advantages into its day-to-day brand presence. Reporting to the Marketing Manager, the role executes targeted campaigns, creates and tests visual content, manages budgets, nurtures leads, and optimizes campaign performance. The position requires ownership, sound judgment, and the ability to keep work accurate, on deadline, and moving in a lean, fast-paced environment. The role manages Google Ads campaigns across Search, Performance Max, Display, YouTube, and Demand Gen; maintains the WordPress website and supports SEO and lead generation; runs paid Facebook and Instagram campaigns; and develops email and CRM campaigns, including audience segmentation, automation, and lead nurturing. It also monitors performance across paid media, website, email, and lead-generation channels, builds dashboards and reports, and identifies opportunities to improve conversion rates, lead quality, and marketing efficiency. The work supports both customer acquisition and owner-operator recruiting, with distinct audiences, funnels, and performance metrics. This is an onsite position in Downers Grove, Illinois, with an annual pay range of $50,000–$75,000. Roadrunner offers a full benefits package including medical, dental, vision, 401(k), and paid time off.

Requirements

2–4 years of hands-on experience managing Google Ads, Meta Ads, WordPress, and CRM/email marketing.
Strong analytical skills and a focus on measurable results.
Proficiency with GA4, Google Tag Manager, and campaign performance reporting.
Experience managing monthly paid-media budgets of approximately $15,000–$25,000 and optimizing for measurable results.
Working knowledge of WordPress, website content updates, SEO, and landing-page optimization using HubSpot or other CRMs.
Experience with email marketing platforms such as HubSpot, including lead tracking and campaign automation.
Ability to support digital lead generation for customer acquisition and owner-operator recruiting, with distinct audiences, conversion funnels, and performance metrics.
Strong attention to detail across campaign setup, tracking, account organization, and ongoing optimization.
Ability to prioritize effectively across multiple campaigns, deadlines, and competing business needs.
Clear, proactive communication with Marketing, Sales Operations, and other stakeholders.

Nice To Haves

Google Ads certifications, such as Search or Measurement.
Familiarity with Google Ads Editor, SEMrush, Optmyzr, or similar optimization tools.
Basic HTML/CSS skills.
SEO, landing-page optimization, and marketing automation skills.

Responsibilities

Execute, manage, and optimize Google Ads campaigns across Search, Performance Max, Display, YouTube, and Demand Gen.
Manage Google Ads keywords, targeting, bidding, budgets, ad copy, and creative testing.
Monitor conversions, campaign performance, cost per lead, and return on ad spend.
Maintain accurate tracking through Google Ads, GA4, and Google Tag Manager.
Produce performance reports with actionable recommendations.
Manage and update Roadrunner’s WordPress website, including pages, content, images, forms, and landing pages.
Optimize website content for SEO, user experience, and lead generation.
Monitor website performance, traffic, conversions, and technical issues.
Coordinate website improvements, integrations, and troubleshooting with IT or external partners.
Execute and optimize paid campaigns across Facebook and Instagram using Meta Ads Manager.
Manage audience targeting, retargeting, budgets, ad creative, and A/B testing for Meta campaigns.
Monitor campaign performance, lead quality, conversions, and cost per acquisition, and ensure accurate conversion tracking and reporting.
Build, execute, and optimize email marketing campaigns using HubSpot, Zoho CRM, or similar platforms.
Manage audience segmentation, automated workflows, lead nurturing, and campaign testing.
Collaborate with the Sales Operations Director to align campaigns with CRM data, sales pipelines, and lead follow-up processes.
Monitor email open rates, click-through rates, conversions, and campaign effectiveness.
Maintain database quality, email deliverability, and compliance.
Monitor digital performance across paid media, website, email, and lead-generation channels.
Build dashboards and reports using GA4, Data Studio, CRM reporting, and Excel.
Identify opportunities to improve conversion rates, lead quality, and marketing efficiency.
Collaborate with Marketing, Sales, Recruiting, and Operations to support business objectives.
Take ownership of execution, make informed decisions when data is incomplete, maintain attention to detail, prioritize competing work, stay current with digital tools and practices, and communicate proactively with stakeholders.