Marketing Specialist Jobs

About The Position

Requirements

• Level I: Bachelor's degree and two years of relevant experience; or an associate's degree and four years of relevant experience; or an equivalent combination of education and experience.
• Level II: Bachelor's degree and four years of relevant experience; or an associate's degree and six years of relevant experience; or an equivalent combination of education and experience.
• Submit a cover letter and resume with the application.

Nice To Haves

• Strong creative leadership and ability to bring abstract ideas to fruition while maintaining focus on strategic objectives.
• Experience supervising marketing and communications professionals and students.
• Experience working with or managing external marketing agencies.
• Knowledge of and adherence to Associated Press Style Guidelines.
• Knowledge of university policies and procedures.
• Experience with WordPress.
• Experience with MailChimp.
• Experience with the Adobe Suite.
• Experience with Google's Notebook LM.
• Experience with Cvent.
• Experience with Hootsuite.
• Experience with Adobe Podcast.
• Experience with iMovie.
• Experience in social media, graphic design, newsletter development, and press releases.
• Demonstrated knowledge of website management and design.
• Strong commitment to client satisfaction, excellent interpersonal skills, and ability to work in a multicultural environment.
• Excellent attention to detail and strong organizational skills.
• Excellent oral and written communication skills.
• Ability to meet tight deadlines and produce high-quality work while balancing multiple responsibilities.
• Ability to work well in a team, remain flexible and accountable, manage conflicting responsibilities, prioritize tasks, and consistently meet deadlines.
• Self-motivated and able to work independently.

Responsibilities

• Lead, plan, and produce content, media, and publications for the Institute and its programs, including print materials, images, videos, podcasts, and digital media.
• Write press releases, newsletter articles, and interview-based articles.
• Coordinate publication and distribution of official communications with College MARCOM, external partners, and media outlets.
• Design publications, brochures, flyers, newsletters, and other materials in various formats.
• Provide photography support for Institute events and communications support to other FSI stakeholders.
• Plan and execute Institute branding and marketing efforts in line with Institute objectives.
• Lead marketing for the Etch Talent Network platform, coordinating strategy, content, and campaigns with the third-party vendor.
• Plan and oversee conference marketing, including promotional materials, messaging, logistics, and external-partner collaboration.
• Develop branding and marketing strategies with internal marketing and communications professionals and external firms.
• Lead trade shows, technical conference exhibits, and recruiting events, collaborating with staff to market and promote FSI.
• Enhance online content and marketing analytics, considering SEO and Google Analytics.
• Coordinate with the HWCOE Marketing and Communications team to align branding and messaging with University standards.
• Oversee the creation, editing, interviewing, marketing, and performance of the Institute's social media content and platforms.
• Manage the Department's social media presence and analyze and interpret trends and audience data.
• Organize and develop targeted social media campaigns for topics and events.
• Coordinate with external marketing agencies to plan, create, and run social media advertising campaigns.
• Establish information and public relations campaigns to disseminate information across UF and nationally.
• Track, analyze, report, and communicate project outcomes to stakeholders.
• Work with FSI stakeholders, including industry, workforce development professionals, university personnel, and government officials, to understand and respond to marketing and communications needs.
• Assist the Institute Director and senior marketing staff in developing marketing and communications strategies and campaigns.
• Analyze data to inform and optimize communications strategies across platforms and audiences.
• Assist with Institute events and perform other administrative duties as assigned.
• Attend staff and one-on-one supervision meetings.
• Participate in department, college, and university-wide committees and other joint ventures to advance the student experience.