Marketing Specialist Jobs

About The Position

Requirements

• High school diploma or GED equivalent required
• 3+ years of experience in digital marketing, demand generation, or performance marketing
• Systems proficiency using CRM and marketing automation tools like HubSpot and Microsoft Dynamics
• Ability to prioritize workflows, multi-task and shift gears within a fast-paced environment while managing and executing multiple projects at the same time
• Highly data-driven and technically fluent, with ability to leverage data to create reports and extract data to show sales and marketing metrics to share as needed within the organization
• Basic understanding of graphic design, WordPress, Canva, project management tools, SEO, SEM, social media, and other marketing tools, video editing skills are a bonus
• Strong communication skills and the ability to collaborate effectively with cross-functional teams.

Nice To Haves

• Bachelor’s degree in marketing or related field highly preferred

Responsibilities

• Involved in planning, building, and optimizing multi-channel digital marketing campaigns (email, social, paid ads, etc.) to generate qualified leads and support business objectives.
• Develop, execute, and optimize email marketing and marketing automation workflows using platforms such as Hubspot to nurture leads and drive pipeline progression.
• Collaborate with Sales and CRM team to align lead handoff processes, maintain tracking in CRM (Microsoft Dynamics), including audience segmentation, lead scoring and attribution initiatives.
• Coordinate with design and content teams to produce compelling creative assets and landing pages.
• Analyze campaign and website performance using Google Analytics, Google Ads, SEMrush and other tools. Ability to translate insights into actionable optimization plans.
• Maintain and update content in CMS platforms (WordPress) ensuring SEO best practices and UX basics are applied.
• Light creative work when needed such as, creating graphics in Canva; basic short-form video editing, etc.

Benefits

• Medical, Dental & Vision Benefits first of the month following 30 days
• Flex Care and Health Care Spending Account
• Life Insurance
• Paid Time Off - Vacation, Sick, Holidays and Personal Time
• Parental Leave
• 401K with generous company match
• Tuition Reimbursement program