Client CRM Specialist - Salesforce Marketing Cloud

CreditAssociates•Plano, TX

About The Position

CreditAssociates is seeking a Client CRM Specialist to own and optimize Salesforce Marketing Cloud (SFMC) operations and deliver data-driven, personalized customer engagement across email and SMS. The role combines platform administration, marketing automation, journey development, deliverability, compliance, quality assurance, and cross-functional partnership across three business units. The specialist will serve as the primary SFMC subject matter expert and partner to Marketing leadership, translating business and campaign goals into scalable technical solutions. The role requires a strategic, analytical, client-focused approach; strong attention to detail; and the ability to manage competing priorities in a fast-paced, high-volume environment. The position supports CreditAssociates’ mission of helping individuals and families achieve financial freedom through compassionate support and lasting client relationships.

Requirements

Strong experience in CRM and engagement marketing roles.
Proven record of building successful CRM programs and leading teams in loyalty-driven initiatives.
Strong strategic planning and analytical skills, with the ability to turn data insights into actionable CRM strategies.
Experience with digital engagement and app-based strategies, including mobile-first campaigns and digital journeys.
Strong leadership, collaboration, communication, interpersonal, presentation, and stakeholder-influencing skills.
Ability to adapt strategies to changing market conditions, competitive pressures, and regulatory updates.
Strong SQL proficiency.
Experience administering and optimizing Salesforce Marketing Cloud.
Ability to build and troubleshoot Automation Studio workflows, including SQL Query Activities, data filters, imports, exports, and file transfers.
Experience developing customer journeys across email and SMS using Journey Builder.
Experience with AMPscript, HTML, Cloud Pages, and preference centers.
Knowledge of email deliverability, sender reputation, CAN-SPAM, bulk-sender standards, SPF, DKIM, DMARC, unsubscribe requirements, suppression management, and spam complaint monitoring.
Knowledge of SMS marketing operations and compliance, including consent, registration, opt-outs, subscriber preferences, and messaging restrictions.
Ability to establish and maintain QA, testing, deployment, governance, and documentation standards.
Ability to manage multiple concurrent initiatives and competing priorities across business units.
Mission- and purpose-driven, with a commitment to clients and the company’s cause.
Entrepreneurial, business-minded, outcome-oriented, and ROI-focused.
Willingness to use data to make a case and challenge existing approaches when appropriate.
Initiative, independence, collaboration, urgency, dependability, and follow-through.
Strong problem-solving and analytical judgment, attention to detail, and process-development skills.
Strong oral and written communication skills.
Comfort working in a fast-paced, high-volume environment.

Nice To Haves

Experience in financial services or another customer-focused industry.
Knowledge of debt relief, credit management, or related industries.
Familiarity with the regulatory landscape, industry best practices, and client acquisition and retention challenges in service-driven markets.
SSJS experience.
Process documentation and HTML skills.

Responsibilities

Administer, develop, and optimize Salesforce Marketing Cloud to ensure reliable, scalable execution of automated marketing programs.
Build, manage, schedule, and troubleshoot Automation Studio workflows, including SQL Query Activities, data filters, file imports and exports, and file transfers.
Establish error handling, monitoring, and alerting protocols for marketing automation.
Use SQL to manage data extensions, create audience segments, validate data integrity, and support marketing automation requirements.
Develop and optimize multi-step customer journeys across email and SMS using Journey Builder and customer data and behavioral insights.
Create dynamic content and personalized experiences using AMPscript, HTML, Cloud Pages, preference centers, and other SFMC capabilities.
Partner with Marketing and business stakeholders to turn campaign objectives and engagement strategies into scalable, data-driven automation solutions.
Manage email deliverability and sender reputation, including compliance with CAN-SPAM and bulk-sender standards.
Oversee SPF, DKIM, and DMARC authentication, one-click unsubscribe, suppression management, and spam complaint monitoring.
Establish and maintain platform governance standards for execution, documentation, naming conventions, data integrity, and operational practices.
Partner with Legal, Compliance, IT, and business stakeholders to monitor regulatory changes, mitigate risk, and maintain compliant marketing communications.
Manage the operational execution and compliance of SMS marketing programs in Salesforce MobileConnect, including documented consent and applicable messaging requirements.
Manage SMS brand and campaign registration, toll-free verification, consent documentation, opt-out processing, and messaging restrictions.
Establish controls to honor subscriber preferences, quiet hours, suppression requirements, and regulatory obligations.
Establish pre-deployment QA processes for email and SMS campaigns, including rendering, links, dynamic content, personalization, audience segmentation, and test sends.
Implement repeatable testing and deployment standards to reduce errors and protect customer experience and communication accuracy.
Evaluate SFMC processes and recommend improvements to automation, scalability, platform reliability, and marketing effectiveness.
Serve as the primary SFMC subject matter expert and strategic partner to Marketing leadership.
Manage competing priorities and concurrent initiatives across three business units, taking accountability for delivery.
Communicate project dependencies, technical limitations, resource needs, and delivery risks, and set realistic stakeholder expectations.
Bridge technical capabilities and business requirements by educating stakeholders and making recommendations.