Salesforce Marketing Cloud Developer

West Coast University•Irvine, CA

About The Position

Reporting to a Senior Marketing Manager, the Salesforce Marketing Cloud Developer designs, develops, and deploys marketing automation solutions across email, journey orchestration, mobile push, and analytics platforms. The role architects multichannel journeys, develops data extensions, configures automation workflows, enables mobile push messaging, and builds analytics dashboards to support enrollment and student engagement goals. The developer works with marketing, admissions, and IT teams to turn business requirements into scalable, data-driven Salesforce Marketing Cloud solutions. The position also develops and maintains integrations and campaign assets, tests and troubleshoots deployments, and reports actionable performance insights to stakeholders. It requires attention to institutional policies, applicable laws, accessibility and brand standards, reliable attendance, and proper care of departmental equipment. The role may also participate in personnel planning and staff development, and performs other duties as assigned.

Requirements

Bachelor's degree in computer science, web development, or a related field.
At least 5 years of experience in email development.
Advanced knowledge of HTML, CSS, and JavaScript.
Proficiency in AMPscript and Server-Side JavaScript (SSJS) for dynamic content and SFMC scripting.
Experience with Salesforce Marketing Cloud products, including Email Studio, Mobile Studio (MobilePush and SMS), Automation Studio, Content Builder, Journey Builder, Contact Builder, Intelligence (Datorama), and Advertising Studio.
Experience developing mobile push notifications, including segmentation, personalization, deep linking, and behavioral trigger configuration in SFMC MobilePush.
Strong knowledge of HTML email development best practices and testing platforms.
Experience with email template management and data list management.
Strong attention to detail and commitment to quality.
Knowledge of call center integration.
Excellent problem-solving and troubleshooting skills.
Ability to work independently and collaboratively.
Experience with email and text messaging programs.
Strong visual design skills and understanding of digital design principles.
Ability to work comfortably with associates at all levels and efficiently in a collaborative setting.
Ability to think strategically, understand the broader context, multitask, prioritize, organize work, follow through, and adapt quickly to change.
Proficiency with MS Office programs and presentation skills.

Nice To Haves

Salesforce Marketing Cloud certifications, such as Email Specialist, Developer, Consultant, or Administrator; additional Salesforce CRM certifications are a plus.
Working knowledge of Adobe Creative Suite 5, Photoshop, and Illustrator.
Experience in highly regulated industries.

Responsibilities

Design, develop, and maintain responsive HTML email templates, dynamic content blocks, and reusable Content Builder assets in line with brand and accessibility standards.
Work with clients to understand needs and develop creative concepts.
Configure and manage MobilePush campaigns, including audience targeting, personalization, and in-app messaging using AMPscript and JSON.
Conduct quality assurance testing across email clients and mobile devices, and verify journey entry and exit conditions and compliance before deployment.
Gather requirements and collaborate with the marketing team to plan and execute email marketing campaigns.
Test and debug email campaigns before they are sent to subscribers.
Build and maintain analytics reporting using SFMC Intelligence (Datorama), Email Studio tracking, and custom SQL queries; develop dashboards and provide insights on engagement, conversions, and campaign ROI.
Develop and maintain Salesforce Marketing Cloud integrations with other systems.
Troubleshoot email deliverability, journey logic, automation failures, and mobile push deployment issues; monitor sender reputation, bounce management, and suppression list hygiene.
Work with IT to create data extensions and troubleshoot related issues.
Stay current with design trends and technologies.
Collaborate with designers, developers, marketing professionals, and other team members.
Maintain regular and timely attendance, report to work as scheduled and as required, and accurately record time worked and time off.
Use and maintain department equipment and supplies appropriately, and identify and address unsafe conditions.
Follow university policies and procedures, applicable laws, professional standards, and the Code of Ethical Conduct, Compliance Agreement, and Sexual Harassment Policy.
May participate in personnel planning, including interviewing, selection, counseling, and performance evaluation, and explore staff enrichment opportunities such as seminars, training, and mentorships.
Perform other duties as assigned.