Senior Social & Influence Marketing Specialist - Saucony

Wolverine Worldwide•Rockford, MI

2d•Hybrid

About The Position

Saucony is seeking a culturally connected and digitally fluent Social & Influence Marketing Specialist to shape the brand’s presence across social platforms and the creator landscape. The position sits at the intersection of brand marketing, content creation, social media, and influencer partnerships, combining creative storytelling with performance-minded execution. The specialist helps define Saucony’s voice, identify emerging opportunities, build creator relationships, and ensure the content ecosystem supports brand impact and business results. The role combines strategy, content creation, project management, and collaboration. It calls for curiosity, awareness of culture and digital trends, and the ability to bring ideas to life. Wolverine Worldwide offers a flexible hybrid work schedule of three days in the office and two days remote. The stated working environment is a normal office environment.

Requirements

Bachelor’s degree or equivalent experience required.
2–4 years of experience in social media, influencer marketing, content marketing, digital marketing, or a related field.
Experience writing and creating original digital content.
Passion for sport, running, lifestyle culture, and consumer trends.
Awareness of social, cultural, and technology trends, with a willingness to continue learning.
Strong understanding of how consumers engage across evolving platforms and communities.
Ability to manage multiple priorities with strong attention to detail.
Ability to build partnerships and align stakeholders around a common plan.
Ability to adapt quickly to changing priorities and emerging opportunities.
Ability to proactively identify opportunities and drive execution with minimal oversight.
Ability to strengthen the brand while delivering measurable results.

Responsibilities

Bring Saucony’s brand expression to life across existing and emerging social platforms.
Lead the planning and execution of social and creator-led marketing campaigns.
Identify content needs and coordinate content-creation resources, creating content directly when needed.
Source and evaluate influencers and creators aligned with Saucony’s brand values and objectives.
Manage influencer programs end-to-end, including briefing, product seeding, communication, feedback, approvals, and content review.
Ensure influencer and social content meets brand standards and campaign objectives.
Manage and maintain Saucony’s content library so assets are organized, accessible, and used across teams.
Partner with the Media team to test, learn, and optimize content performance.
Collaborate with Brand Marketing, Media, PR, Product, Merchandising, Sports Marketing, and external partners on integrated initiatives.
Balance long-term brand building with business performance goals.
Perform duties consistent with the Company’s AAP/EEO goals and policies.
Perform other duties as required or assigned by the manager.