Senior Specialist, Global Social & Content Marketing

We. Communications•Portland, OR

2d•$88,000 - $100,000

About The Position

We. Communications is seeking a social-first storyteller and content creator to elevate the agency’s global presence, storytelling and audience engagement. The role will help shape and execute paid and organic social strategy, initially focused on LinkedIn, with potential expansion to other relevant channels. Video storytelling is central: the specialist will develop short-form video and create video, audio and written content that brings the agency’s people, thinking, work and culture to life. The position combines strategic planning with hands-on content creation and activation. The specialist will work with leadership to determine what to communicate, which audiences to reach and how to engage them, while using AI tools and best practices to improve ideation, production, optimization and performance without compromising creativity, quality or originality. Based in the U.S., the role has a global remit and works with colleagues and leaders across North America, EMEA and APAC, requiring flexibility across time zones.

Requirements

3–5 years of experience in social media, content or digital marketing.
Exceptional video storytelling and content creation skills, including experience taking social-first video from concept through execution.
Strong writing and storytelling skills, including the ability to turn complex ideas into simple, compelling and human content.
Hands-on experience with organic and paid social.
Strong working knowledge of AI tools and best practices for social and content marketing.
Experience working across markets, cultures and time zones, balancing global consistency with local relevance.
Self-directed, curious and resourceful, with the ability to learn quickly, spot opportunities and take action.

Nice To Haves

Experience in a global organization and/or agency environment.
Deep familiarity with LinkedIn.

Responsibilities

Help evolve and execute We.’s global paid and organic social strategy, initially focused on LinkedIn, balancing global consistency with regional priorities and opportunities.
Create distinctive social-first video, audio and written content from We.’s people, thinking, work and culture to drive engagement and traffic.
Develop video concepts, capture and/or direct content, interview leaders and subject matter experts, and create short-form video optimized for social.
Develop programming and content to grow We.’s LinkedIn audience, increase engagement and strengthen the agency’s global presence.
Use paid social to amplify priority content, reach key audiences and increase the impact of high-performing organic content.
Help leaders across the global business translate their expertise and perspectives into authentic, engaging social content.
Apply AI to research, ideation, scripting, editing, repurposing and optimization, and explore new ways to improve content quality and effectiveness.
Use social and website performance data to understand audience and market response, experiment with new approaches and improve performance.
Collaborate with colleagues and leaders across North America, EMEA and APAC, providing support across multiple time zones.

Benefits

Comprehensive benefits program including medical, dental and vision coverage.
Pretax accounts including HSA with company match, Medical FSA and Dependent Care FSA.
Generous time off including PTO, holidays, Annual Wellness Break, Summer Fridays and Personal Days.
Company-paid short- and long-term disability.
Parental leave of up to 12 weeks for birthing and non-birthing parents.
Caregiver leave of up to 2 weeks to help an eligible family member with a serious health condition.
Up to 24 hours for community engagement.
Bi-annual wellness credits of up to $300 per year.
Support with home office equipment.
Monthly technology credit to offset internet and phone costs.
Traditional and Roth 401(k) options with company match.
Learning and development programs.