Global Content Marketing Manager -

Laerdal Medical AS

2d • $85,000 - $90,000

About The Position

The Global Content Marketing Manager develops and delivers high-quality, globally scalable content supporting product launches, strategic programs, and key customer segments. Working closely with Product Marketing and Segment Leads, the role turns product positioning, customer insights, and business strategies into clear, differentiated messaging and compelling content for diverse audiences and markets.

Combining research, messaging development, and hands-on content creation, the manager supports a consistent and impactful approach across the global marketing organization. The role maintains Laerdal’s brand and editorial standards while optimizing content for search, AI discoverability, and omnichannel activation. Success requires strong writing and editorial expertise, strategic thinking, and the ability to make complex ideas credible and engaging for business and customer needs.

This is a temporary leave-replacement assignment estimated to last approximately one year. The candidate must reside on the East Coast, work a full-time schedule of Monday through Friday, 35 hours per week, and commit to the full assignment duration. The salary range is $85,000–$90,000; the posting notes that this range excludes other compensation or benefits an individual may be eligible for.

Requirements

• Must reside on the East Coast.
• Must be willing to work a full-time Monday–Friday schedule of 35 hours per week and commit to the approximately one-year temporary assignment.
• Bachelor’s degree in English, Marketing, Communications, or Journalism, or equivalent subsequent experience.
• 4–8 years of experience in content marketing, journalism, editorial, or digital marketing roles.
• Deep hands-on experience creating, editing, and producing content, from web copy to multimedia formats.
• Experience working with cross-functional global teams, such as product marketing, business analytics, creative services, digital marketing, and sales.
• Strong understanding of sales cycles, buyer journeys, and B2B marketing.
• Ability to collaborate effectively with global teams and work outside standard business hours as needed to support international colleagues and initiatives.
• Experience using analytical tools to assess performance metrics and adjust strategies for improvement, such as SEMrush, Google Analytics, and Ahrefs.

Nice To Haves

• Experience marketing to healthcare, nursing/professional education, or pre-hospital market segments, or clinical experience in the healthcare market.

Responsibilities

• Develop positioning, value propositions, and messaging in partnership with Product Marketing.
• Adapt messaging across customer segments, personas, and regional markets.
• Use customer, competitor, and market insights to strengthen content strategy.
• Create long- and short-form content, including articles, customer stories, briefs, and campaign assets.
• Partner with subject matter experts and customers to develop accurate, relevant content.
• Use AI tools to support research, content development, and optimization.
• Ensure content aligns with Laerdal’s brand, tone, messaging, and editorial standards.
• Edit, proofread, and fact-check content for quality, accuracy, and consistency.
• Support content governance and editorial guidelines.
• Apply SEO best practices to improve content visibility and discoverability.
• Structure and optimize content for traditional search and AI-driven discovery.
• Refine human- and AI-generated content to maintain quality and brand integrity.
• Repurpose content across web, email, social, sales enablement, advertising, and other channels.
• Ensure content is ready for global localization and segment-specific activation.
• Partner with Product Marketing, Sales, Creative, Paid Media, Web, and regional teams to support coordinated execution.
• Monitor content performance and recommend improvements based on engagement, search, and segment insights.
• Support editorial planning, prioritization, and the centralized content pipeline.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level