Senior Specialist, Global Social & Content Marketing
About The Position
We. Communications is seeking a hands-on social-first storyteller and content creator to elevate how the agency presents itself, tells its story, and engages audiences around the world. The role will help shape and execute global paid and organic social strategy, initially focused on LinkedIn and potentially expanding to other relevant channels. Video storytelling is central to the role, alongside audio and written content. The specialist will balance strategic planning with direct content creation and activation, working with leadership to determine what to communicate, whom to reach, and how to engage them. The role will use emerging AI tools and best practices to improve ideation, creation, optimization, and performance while maintaining creativity, quality, and originality. The position is based in the U.S. with a global remit and collaboration with colleagues and leaders across North America, EMEA, and APAC. The role requires flexibility to collaborate and provide support across multiple time zones. The successful candidate will strengthen We.’s global social storytelling, create a more distinctive and engaging agency presence, expand the use of video, and build stronger connections with clients, prospects, and other priority audiences. They will bring a creator mindset and use paid social, performance data, and AI to help deliver the right content to the right audiences and drive meaningful engagement and action.
Requirements
- 3–5 years of experience in social media, content, or digital marketing.
- Exceptional video storytelling and content creation skills, including experience taking social-first video from concept through execution.
- Strong writing and storytelling skills, with the ability to turn complex ideas into simple, compelling, human content.
- Hands-on experience with organic and paid social.
- Strong working knowledge of AI tools and best practices and how they can improve social and content marketing.
- Experience working across markets, cultures, and time zones, balancing global consistency with local relevance.
- Self-directed, curious, and resourceful, with the ability to learn quickly, spot opportunities, and take action.
- Flexibility to collaborate and provide support across multiple time zones.
Nice To Haves
- Experience in a global organization and/or agency environment.
- Deep familiarity with LinkedIn.
Responsibilities
- Help evolve and execute We.’s global paid and organic social strategy, initially focused on LinkedIn, ensuring global consistency while supporting regional priorities and opportunities.
- Create distinctive social-first video, audio, and written content from the agency’s people, thinking, work, and culture to drive engagement and traffic.
- Develop video concepts, capture and/or direct content, interview leaders and subject matter experts, and create short-form video optimized for social.
- Develop programming and content to grow We.’s LinkedIn audience, increase engagement, and build a more distinctive global agency presence.
- Use paid social to amplify priority content, reach key audiences, and increase the impact of high-performing organic content.
- Help leaders across the global business translate their expertise and perspectives into authentic, engaging social content.
- Apply AI to research, ideation, scripting, editing, repurposing, and optimization, and explore ways to improve content quality and effectiveness.
- Use social and website performance data to understand what resonates across audiences and markets, experiment with new approaches, and improve performance.
Benefits
- Comprehensive benefits program including medical, dental, and vision coverage.
- Pretax accounts including HSA with company match, Medical FSA, and Dependent Care FSA.
- Generous time off including PTO, holidays, Annual Wellness Break, Summer Fridays, and personal days.
- Short- and long-term disability paid by the company.
- Parental leave of up to 12 weeks for birthing and non-birthing parents.
- Caregiver leave of up to 2 weeks to help an eligible family member with a serious health condition.
- Up to 24 hours for community engagement.
- Bi-annual wellness credits of up to $300 per year.
- Support with home office equipment.
- Monthly technology credit to offset internet and phone costs.
- 401(k) Traditional and Roth options with company match.
- Learning and development programs.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
