Senior Social & Influence Marketing Specialist - Saucony

Wolverine Worldwide•Rockford, MI

1d•Hybrid

About The Position

Saucony is seeking a culturally connected and digitally fluent Senior Social & Influence Marketing Specialist to shape the brand’s presence across social platforms and the creator landscape. The role combines brand marketing, content creation, social media, and influencer partnerships, balancing creative storytelling with performance-minded execution. The specialist helps define Saucony’s social voice, identify emerging opportunities, build creator relationships, and develop a content ecosystem that supports brand impact and business results. The position is based in a normal office environment under Wolverine Worldwide’s flexible hybrid schedule, with three days in the office and two days remote. The role also supports the company’s AAP/EEO goals and policies and includes other duties as assigned by the manager.

Requirements

Bachelor’s degree or equivalent experience.
2–4 years of experience in social media, influencer marketing, content marketing, digital marketing, or a related field.
Experience writing and creating original digital content.
Passion for sport, running, lifestyle culture, and consumer trends.
Ability to manage multiple priorities with strong attention to detail.
Ability to build partnerships and align stakeholders around a common plan.
Ability to adapt to changing priorities and emerging opportunities.
Proactive approach and ability to drive execution with minimal oversight.
Understanding of how to strengthen a brand while delivering measurable results.

Nice To Haves

Curiosity about and awareness of social, cultural, and technology trends.
Deep understanding of consumer engagement across evolving platforms and communities.

Responsibilities

Bring Saucony’s brand expression to life across existing and emerging social platforms.
Lead planning and execution of social and creator-led marketing campaigns.
Identify content needs and coordinate content creation resources, creating content directly when needed.
Source and evaluate influencers and creators who align with Saucony’s brand values and objectives.
Manage influencer programs end to end, including briefing, product seeding, communication, feedback, approvals, and content review.
Ensure influencer and social content meets brand standards and campaign objectives.
Manage and maintain Saucony’s content library, keeping assets organized, accessible, and useful across teams.
Partner with the Media team to test, learn, and optimize content performance.
Collaborate with Brand Marketing, Media, PR, Product, Merchandising, Sports Marketing, and external partners on integrated initiatives.
Balance long-term brand building with business performance goals.
Perform duties consistent with the Company’s AAP/EEO goals and policies, and other duties as assigned by the manager.