Marketing/Social Media Specialist

City of Cape Girardeau•Cape Girardeau, MO

1d•$46,138

About The Position

The Marketing/Social Media Specialist develops and coordinates strategic marketing and communications plans for the Parks & Recreation Department. The position creates and coordinates marketing materials and communications for department facilities, programs, events, and projects, including graphic design, social media, website content, and other internal and external customer-focused communications. The specialist develops and executes marketing programs to support Parks & Recreation services and City goals, monitors and evaluates the performance of marketing initiatives, communicates relevant data and trends to staff, and helps improve department processes and customer service. The position also builds relationships with outside media and marketing agencies, assists with budget development for assigned areas, and monitors digital channels for citizen questions and concerns. Event and program marketing may require work after hours and on weekends. The position is salaried and exempt. The starting salary is $46,138 per year, with a stated total compensation value of $64,964 per year including the benefit package. Before final appointment, the selected applicant must successfully complete a drug test and background investigation.

Requirements

Bachelor’s degree in Marketing, Public Relations, Recreation, or a related field.
Valid driver’s license.
Sufficient experience to understand the basic principles relevant to the major duties of the position.
Knowledge and proven experience in marketing and communications methods.
Proficiency in oral and written communication.
Knowledge, experience, and skill in electronic/digital and digital art technology and media processes, including social media, web content development, email, blogging, and automation optimization.
Knowledge of public administration policies and procedures.

Responsibilities

Plan, develop, and execute holistic marketing strategies and programs supporting Parks & Recreation services, products, and promotion.
Develop, optimize, and execute marketing functions, including the design and promotion of print, electronic, and digital publications; photography; TV monitor advertisements; social media; website development; sponsorship and partnership procurement; and content accuracy.
Track, measure, and analyze initiatives, and communicate program registration and attendance, facility and event usage data, trends, reports, and research to staff to support process improvement.
Explore and help develop improved departmental processes and approaches to maximizing customer service and satisfaction.
Coordinate with City staff and departments on initiatives related to City goals and services.
Develop and maintain business relationships with outside media and marketing agencies, including television, radio, newspaper, and other media outlets.
Organize, communicate, evaluate, and report on goals and initiatives.
Assist with budget development for assigned areas.
Monitor social media platforms, websites, and email for citizen inquiries or concerns, and provide timely feedback to support accurate information circulation.
Provide marketing coverage for programs and events, personally or through assigned staff, as needed after hours and on weekends.
Ensure timely marketing follow-up for events and programs.
Perform other related duties as assigned.

Benefits

City-paid monthly health and dental insurance premiums for employee-only coverage.
City-paid monthly life insurance for the employee, equal to one times annual salary up to $50,000.
Optional group term life insurance available at the employee’s expense.
Optional vision insurance available at the employee’s expense.
Voluntary deferred compensation plan; contributions are not matched by the City.
City-paid retirement through Missouri LAGERS.
Thirteen paid holidays per year.
96 hours of vacation accrued throughout the year.
96 hours of sick leave accrued throughout the year.
Two days of personal leave per fiscal year, subject to being employed on July 1 of the fiscal year.