Social Media Marketing Specialist (Russian)
David Kennedy Recruitment•Capon Bridge, WV
•Remote
About The Position
David Kennedy Recruitment is recruiting for a Cyprus-based digital services company that provides B2B marketing, technology, analytics and operational support to international brands. The successful candidate will join an iGaming project focused on Latin American markets and support its social media activity, content creation and online growth across multiple platforms, while working within the limits of a regulated industry.
Requirements
- At least 2 years’ experience in social media marketing.
- Previous experience in the iGaming or betting industry, with exposure to LATAM markets; this is mandatory.
- Fluency in both Russian and English.
- Hands-on short-form video editing skills using CapCut, Premiere Pro, or similar tools.
- Experience with social media scheduling and analytics tools such as Meta Business Suite, Sprout Social, or Hootsuite.
- Understanding of how Meta, TikTok, X, and Google restrict iGaming advertising, and creativity to build organic reach within those limits.
- Strong feel for meme culture and a sharp sense of humour.
- Strong attention to detail, speed, and accuracy, with the ability to meet tight deadlines during live events.
Responsibilities
- Plan and manage the social media calendar across Instagram, X, Facebook, TikTok, YouTube, Telegram, WhatsApp and other relevant channels.
- Create and adapt content for each platform, including short-form video, memes, match previews, live reactions, odds highlights and promotional posts.
- Manage community channels by replying to comments and direct messages, moderating discussions, and escalating support issues to the appropriate team.
- Coordinate giveaways, contests, and ambassador or influencer collaborations with the Marketing and Affiliate teams.
- Track and report on reach, engagement, follower growth, click-through rates, and contribution to conversions.
- Test new formats, hooks, and posting times, using performance insights to improve results.
- Monitor competitors and platform trends in the iGaming industry.
Benefits
- Performance-based bonus.
- Access to industry events and conferences.
- Fast-paced, entrepreneurial, and supportive team environment.
- Many other benefits.
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