Marketing & Social Media Specialist — DMC

Windsurfing Hilton Head, Inc. • Hilton Head Island, SC

5d • $58,000 - $63,000

About The Position

Outside Brands is seeking a creative, organized marketing professional to lead day-to-day marketing execution for Outside DMC, its destination management business, and its team and leadership development programs. The specialist creates content and campaigns that present the company’s destinations, experiences, and client outcomes to meeting planners, corporate decision-makers, hospitality partners, and human resources leaders.

Reporting to the Director of Marketing, the role works closely with sales, operations, and program teams. It includes managing social media, especially LinkedIn; maintaining a marketing calendar; creating marketing and sales materials; gathering content at selected events; supporting trade shows and partnerships; communicating the benefits of development programs; and tracking campaign performance and leads. The specialist also ensures that messaging and materials are accurate, consistent, and aligned with Outside’s values of Safety, Passion, Excellence, Sustainability, and Teamwork.

Requirements

• Approximately three years of relevant marketing experience.
• Strong writing and storytelling skills, with the ability to tailor messaging to different audiences.
• Experience with LinkedIn, email marketing, content creation, and campaign coordination.
• Ability to create polished presentations, sales materials, and digital content.
• Working knowledge of Canva or Adobe Creative Suite, website content systems, and marketing analytics.
• Strong organization and attention to detail, with the ability to manage multiple projects and deadlines.
• A degree in marketing, communications, or a related field, or equivalent practical experience.
• A collaborative, proactive approach and the ability to take initiative and bring thoughtful ideas to the team.

Nice To Haves

• Marketing experience in destination management, hospitality, corporate events, business-to-business services, or professional development.
• Familiarity with CRM systems.

Responsibilities

• Create social media posts, email campaigns, website content, case studies, and program highlights.
• Manage day-to-day social media, with an emphasis on LinkedIn and channels that connect with corporate clients and hospitality partners.
• Maintain a marketing calendar aligned with group booking cycles, corporate planning timelines, destination events, and program opportunities.
• Attend selected programs and events to gather photography, video, testimonials, and stories, and secure appropriate permissions.
• Develop presentations, sales sheets, proposal materials, and other resources to support sales and bookings.
• Work with team and leadership development staff to communicate how experiences support teamwork, connection, and growth.
• Coordinate marketing support for trade shows, networking events, familiarization visits, and strategic partnerships.
• Track campaign engagement, inquiry sources, qualified leads, and available booking results to guide future marketing efforts.
• Keep messaging and materials accurate, consistent, and aligned with Outside’s values.

Benefits

• Medical insurance
• Dental insurance
• Retirement benefits
• Paid time off (PTO)
• Paid holidays
• Employee discounts across Outside Brands’ businesses, including retail merchandise and leisure experiences
• Opportunities to use boats, kayaks, and paddleboards, subject to company policies and availability

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed