Social Media Marketing Specialist

TP-Link Systems Inc.

8d • $73,500 - $100,000

About The Position

TP-Link Systems Inc. is seeking a creative, trend-savvy social media content specialist to grow brand awareness, engagement, and community presence across Instagram, Facebook, and YouTube Shorts. The role executes day-to-day social media activities, manages content calendars, creates engaging short-form content, and identifies emerging trends that strengthen the company’s connection with consumers.

The successful candidate will combine content creation skills with a data-driven approach to social media marketing. They will develop and publish compelling social content, collaborate with creative teams and influencers, and use real-time trends to maximize reach and engagement. The position calls for hands-on short-form video production experience, knowledge of social platform best practices, and the ability to balance creative storytelling with measurable business results.

Requirements

• Bachelor’s degree required.
• At least 3 years of hands-on experience managing brand social media channels.
• Ability to shoot, edit, and produce short-form video using mobile editing tools such as CapCut, Premiere Rush, or native platform editors.
• Deep understanding of Instagram Reels, YouTube Shorts, and Facebook formats, algorithms, and performance analytics.
• Ability to combine aesthetic storytelling with data-driven decisions to optimize reach, impressions, and engagement rate.

Nice To Haves

• Experience in consumer electronics, hardware, or DTC e-commerce is strongly preferred.

Responsibilities

• Plan, schedule, and publish daily content across Instagram, Facebook, and YouTube Shorts, keeping channels active, on-brand, and consistently scheduled.
• Build and maintain an integrated social content calendar aligned with product launches, promotional campaigns, seasonal moments, and trending topics.
• Independently shoot and edit native short-form video and photo content when quick turnaround or real-time trend participation is needed.
• Draft creative briefs and collaborate with internal graphic designers, video editors, and copywriters to produce brand assets.
• Manage micro-budgets for creative production, freelance resources, or sponsored post boosts as required.
• Monitor viral audio, formats, memes, and emerging social trends, and pitch actionable ideas with a hypothesis about why they will perform.
• Identify relevant tech creators, reviewers, and lifestyle influencers for content collaborations, product seeding, or co-branded campaigns.

Benefits

• Fully paid medical, dental, and vision insurance; dependent coverage is partial.
• Contributions to 401(k) funds.
• Over four weeks of PTO per year.
• Bi-annual pay increases.
• Health and wellness benefits, including a free gym membership.
• Quarterly team-building events.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level