Social Media and Marketing Specialist

Lazy River Products LLC • Dracut, MA

2d • Onsite

About The Position

Lazy River Products is seeking a Social Media & Marketing Specialist to support its day-to-day social media and marketing functions and build the digital presence of Lazy River Products and its PETiva product lines. The role will establish a daily presence on Instagram and Facebook, with potential expansion to other platforms as the strategy and audience grow. The specialist will take ownership of social media content creation, community building, influencer relationships, and performance analysis, while also supporting the broader marketing department with design work and promotional content. Approximately 75% of the role is focused on social media and 25% on broader marketing support. The position reports directly to the Marketing Manager.

The role involves creating and publishing organic content, including appearing regularly on camera; managing influencer and brand partnerships; planning cross-promotional campaigns; analyzing monthly performance metrics; designing digital and physical retail marketing assets; and coordinating social content with email promotions. The specialist must maintain an engaging lifestyle brand voice while complying with Massachusetts cannabis advertising regulations and platform policies.

The position is based in an office work environment and may require content capture at evening, weekend, or off-site events. Candidates must be at least 21 years old, have a valid driver's license and dependable transportation, and satisfy applicable legal and company requirements. Employment is contingent on a background check, including a CORI check, initiated after an offer is extended and the candidate signs the required authorization and releases.

Requirements

• High school diploma or GED.
• Two to four years of proven cannabis social media or marketing experience, and/or a strong portfolio demonstrating successful content creation and audience building.
• Proven videography and photography skills, including shooting high-quality footage and editing engaging short-form video.
• Comfort and confidence appearing on camera and the ability to direct others during video shoots.
• Strong writing skills and ability to adapt to a boundary-pushing, industry-expert lifestyle brand voice.
• A data-driven mindset and organizational skills to manage a content calendar and multiple deadlines.
• Proficiency with Microsoft applications, Windows 10, and basic computer and internet navigation.
• Strong leadership skills.
• Strong written and verbal communication skills.
• Strong organizational skills and ability to multitask.
• Commitment to learning and continuous development.
• Valid driver's license, dependable transportation, and flexibility to capture content at evening, weekend, or off-site events as needed.
• Must be at least 21 years old and comply with legal and company regulatory requirements for working in the industry.
• Must complete the required background check, including a CORI check, after receiving an offer and signing the authorization and related releases.

Nice To Haves

• College degree.
• Experience managing social media in a highly regulated industry, such as cannabis, alcohol, or finance.
• Previous Massachusetts cannabis industry experience.
• Proficiency with Canva, Adobe Creative Suite, or similar content creation and design programs.
• Experience sourcing influencers, managing creator networks, or executing brand-to-brand collaborations.

Responsibilities

• Shoot, edit, and publish high-quality daily organic content for Instagram and Facebook using company-provided equipment, including appearing regularly on camera as a brand representative.
• Source creators, celebrities, and cannabis influencers; lead initial outreach and pitch meetings; and collaborate with marketing and finance leadership on final budgets and contract negotiations.
• Serve as the primary marketing contact for vendor partners and other brands to plan and execute cross-promotional campaigns, subject to Marketing Manager approval of final content.
• Track monthly performance metrics, identify trends, translate data into business insights, and recommend strategic next steps.
• Design digital and physical marketing assets for retail, enter promotional data into the email marketing calendar, and develop social content for promotions.
• Maintain an engaging lifestyle brand voice while complying with Massachusetts cannabis advertising regulations and platform policies.
• Direct others during video shoots and support content creation and partnership activities.
• Perform additional duties as assigned.

Benefits

• Opportunity to work in the cannabis industry and contribute to efforts to break the stigma of cannabis.
• Community outreach and volunteer program opportunities.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: High school or GED