Email & APP Marketing Specialist

TP-Link Systems Inc.

1d • $73,500 - $100,000

About The Position

TP-Link Systems Inc. is seeking a detail-oriented, data-driven Email & App Marketing Specialist to drive customer engagement, retention, and revenue growth in the US market. The role plans and executes email marketing campaigns, manages CRM initiatives, and develops targeted in-app marketing experiences across the Tether and Deco app ecosystems.

The specialist will use lifecycle marketing, email automation, audience segmentation, and mobile app engagement strategies to create compelling customer journeys. Working with cross-functional teams, this person will analyze campaign performance and support adoption of new products, Wi-Fi upgrades, firmware updates, and subscription services. Success requires CRM platform expertise, strong copywriting skills, and the ability to use customer insights to improve engagement and customer lifetime value while reducing churn.

Requirements

• Bachelor's degree required.
• At least 3 years of experience in lifecycle marketing, email marketing, or CRM management within the US market.
• Hands-on experience creating in-app messages, push notifications, and lifecycle triggers within native iOS and Android apps.
• Proficiency with modern email or CRM platforms such as Klaviyo, HubSpot, or Braze, or equivalent, including advanced segmentation logic.
• Ability to analyze campaign data to refine segmentation, increase customer lifetime value, and lower churn.

Nice To Haves

• Experience in consumer electronics or DTC e-commerce.

Responsibilities

• Plan, schedule, and send promotional and lifecycle email campaigns for the US market, aligned with key shopping events and product launch timelines.
• Write email subject lines, preview text, body copy, and calls to action optimized for US consumers.
• Segment US subscribers by hardware purchase history, app usage, lifecycle stage, and behavioral engagement.
• Configure campaigns, build dynamic product blocks, test links and landing pages, and deploy error-free broadcasts using CRM platforms.
• Design and deploy targeted in-app messages, push notifications, and banner promotions for US users of the Tether and Deco apps.
• Promote app-exclusive features and firmware updates, and run targeted campaigns to cross-sell Wi-Fi 7 upgrades and paid subscription services such as HomeShield.

Benefits

• Fully paid medical, dental, and vision insurance, with partial coverage for dependents.
• Contributions to 401k funds.
• Over four weeks of PTO per year.
• Bi-annual pay increases.
• Health and wellness benefits, including a free gym membership.
• Quarterly team-building events.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level