Area Marketing and Events Specialist

Sparrow Partners • Katy, TX

1d • Onsite

About The Position

Sparrow is hiring an Area Marketing and Events Specialist to support Solea Copperfield and Solea Cinco Ranch, two 55+ Active Adult communities. The role drives community awareness, local partnerships, lead generation, engaging experiences, occupancy, and revenue. It combines outreach marketing and business development with sales events, lifestyle engagement, and hands-on sales support. The position is approximately 50% outside the communities conducting outreach and 50% onsite supporting sales and community engagement.

The specialist serves as an ambassador for both communities, building connections with local businesses, referral partners, prospects, and residents. The role reports to both Community Managers and works closely with the Regional Sales Manager and Lifestyle & Engagement partners. The regular schedule is Tuesday through Saturday, with Saturdays required and occasional evenings and additional hours for community events and business needs.

Sparrow describes itself as a purpose-driven company focused on creating thriving communities that feel like home. Founded in 2017 and headquartered originally in Austin, it has offices in Dallas, Phoenix, and Sarasota, with communities across the southern United States.

Requirements

• High school diploma.
• Valid driver's license.
• At least 3 years of professional experience.
• Proficiency in Microsoft Word, Excel, and Outlook.
• Proactive approach to outreach marketing, including networking, attending events, and social media management.
• Effective communication skills and ability to build collaborative partnerships.
• Servant-leader mindset and passion for making a difference in others' lives.
• Strong accountability and a solution-oriented approach.
• Reliable transportation.
• Flexibility to work a regular Tuesday–Saturday schedule and nights, weekends, and/or holidays when required.
• Ability to access all exterior and interior parts of the property and amenities.
• Ability to push, pull, lift, carry, or maneuver up to 20 pounds independently and up to 50 pounds with assistance.

Responsibilities

• Develop and execute outreach marketing plans for both communities to increase awareness, generate qualified leads, and drive prospect traffic.
• Build and maintain relationships with local businesses, employers, organizations, community groups, and referral partners.
• Identify business development opportunities such as partnerships, cross-promotions, sponsorships, and community collaborations.
• Visit local businesses and organizations to introduce Sparrow, build relationships, and create referral opportunities.
• Represent Sparrow at networking events, business meetings, community gatherings, and other outreach opportunities.
• Maintain and nurture a referral-partner database; follow up consistently and identify opportunities for collaboration.
• Maintain an outreach calendar and track activities, partnerships, referrals, and leads generated.
• Coordinate outreach priorities with Community Managers and the Regional Sales Manager based on occupancy and lead-generation needs.
• Maintain knowledge of local competitors, target audiences, and Sparrow's value proposition.
• Plan, promote, and execute prospect-focused sales events that generate leads, drive tours, and showcase the community lifestyle.
• Manage event logistics, including marketing, invitations, vendor coordination, supplies, setup, and breakdown.
• Nurture prospect databases through personalized follow-up to generate tours, applications, and move-ins.
• Qualify prospects, conduct community tours, address objections, and close sales.
• Guide prospects through applications, leasing, lease execution, and move-in paperwork.
• Maintain accurate CRM documentation and knowledge of apartment availability, pricing, concessions, and leasing policies at both communities.
• Support the Lifestyle & Engagement program and its pillars: Strengthen Your Body, Sharpen Your Mind, and Share Your Gifts.
• Work with Community Managers and Lifestyle & Engagement partners to create experiences, engage residents, and encourage referrals.
• Build relationships with vendors, instructors, and community partners to enhance events and lifestyle programming.
• Support social media and marketing by capturing and sharing content highlighting events, residents, and the Sparrow lifestyle.
• Track and report event attendance, leads, scheduled tours, and sales results in collaboration with Community Managers and the Regional Sales Manager.

Benefits

• Competitive bonus opportunities
• Generous paid time off
• Comprehensive health, dental, and vision benefits
• 401(k) retirement plan with employer match
• Milestone anniversary rewards, including travel, spa retreats, home down payments, student loan payoffs, and sabbaticals
• Best Place to Work Award recipient
• Purpose-driven culture and rewarding work

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: High school or GED