Marketing Specialist

Aston Carter•Woodinville, WA

2d•$28 - $35•Hybrid

About The Position

The Product Marketing Specialist supports the launch and growth of a fitness equipment portfolio by developing product positioning, messaging, and marketing assets. The role partners with Product, Sales, Industrial Design, engineering, agencies, and creative teams to shape go-to-market strategies, manage product content, and ensure products are represented consistently and accurately across channels. This position combines strategic thinking, creativity, and execution. It supports research-informed campaigns and customer-centered product experiences, maintains product web pages and digital assets, coordinates project workflows, and assists Product Marketing Managers with launches and product updates. The role is based in Woodinville, Washington, on a hybrid schedule: onsite four days per week during the first 24 weeks for training and onboarding, followed by two onsite days and three remote days each week. It is a contract-to-hire position.

Requirements

13 years of product marketing experience, preferably in technology or consumer products.
Proven experience in product marketing, marketing strategy, and marketing management.
Ability to work effectively with cross-functional teams, including Product, Sales, engineering, and creative partners.
Experience supporting marketing campaigns and go-to-market initiatives, including B2B-focused efforts.
Analytical and creative skills, including the ability to solve complex problems and execute innovative strategies.
Ability to use data and research to uncover insights and inform product marketing strategy.
Strong storytelling ability and excellent verbal and written communication skills.
Ability to translate technical product features into clear, compelling customer benefits.
Bachelor's degree in Marketing or a closely related field.

Nice To Haves

Experience with Digital Asset Management platforms, including tagging, metadata, and approvals.
Familiarity with Contentful or similar content management systems.
Experience using Asana or similar project management tools.
Proficiency with Adobe Creative Suite and PDF tools for reviewing, managing, or supporting the creation of marketing and visual assets.
Background in marketing communications and product management, particularly in health, fitness, or consumer products.
Experience working with Industrial Design and external vendors to produce accurate 2D and 3D product icons and visuals.
Ability to thrive in a growing, dynamic, and evolving marketing team.

Responsibilities

Develop and refine positioning and messaging for multiple product lines, ensuring clear differentiation and resonance with target audiences.
Conduct market and user research to identify insights, trends, and opportunities that inform go-to-market strategy and campaigns.
Manage version control and updates for product marketing assets, keeping messaging and specifications consistent across web pages, sales materials, and digital asset repositories.
Work with vendors and the Industrial Design team to produce accurate 2D and 3D product icons and visuals that meet product specifications and brand standards.
Track project milestones, coordinate reviews, and communicate current delivery timelines.
Keep customer needs, motivations, and behaviors central to product marketing initiatives.
Coordinate cross-functional alignment and manage interdependent projects, timelines, and deliverables.
Serve as a primary point of contact for agencies, engineering, and creative teams producing product marketing assets and visual deliverables.
Maintain product marketing assets in the Digital Asset Management platform, including tagging, metadata, approvals, and access for Sales and cross-functional partners.
Create and maintain product web pages with accurate, current, and complete product information, positioning, imagery, and technical specifications.
Support Product Marketing Managers with go-to-market strategies, campaign development, product launches, and updates.
Contribute strategic vision and creativity to product marketing initiatives from concept through execution.