Marketing Specialist Jobs

About The Position

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, English, Public Relations, or a related field from an accredited college or university required.
• Five (5) or more years of experience in content marketing, content creation, copywriting, journalism, or a related field.
• Demonstrated portfolio showcasing strong writing, editing, and storytelling capabilities across multiple content formats.
• Proven success developing content strategies that increase brand awareness, audience engagement, and organizational authority.
• Strong ability to translate complex or technical concepts into clear, compelling, and accessible content.
• Experience managing multiple projects, deadlines, and content workflows with strong attention to detail.
• Working knowledge of SEO principles, content optimization techniques, and content performance measurement.
• Ability to collaborate effectively with subject matter experts, sales teams, customers, executives, and creative partners.
• Proficient with common office technologies, including Windows PCs, Microsoft O365 (Outlook, Word, Excel, PowerPoint, etc.) and web conferencing (Teams, Zoom, Webex, etc.)

Nice To Haves

• Relevant certifications in content marketing, SEO, digital marketing, or related disciplines are preferred.
• Experience with content management systems, marketing automation platforms, analytics tools, and social media publishing platforms preferred.
• Experience in logistics, freight, transportation, supply chain, manufacturing, or other B2B industries preferred.
• Video production, scripting, editing, and multimedia content development experience preferred.
• Demonstrated discretion and confidentiality in handling and protecting sensitive information.

Responsibilities

• Develop, write, edit, and publish high-quality content across multiple formats, including blogs, case studies, newsletters, market insights, executive thought leadership, and other marketing assets.
• Create compelling content that positions Forward and Omni Logistics as industry leaders within key transportation, freight, and logistics verticals.
• Partner with internal subject matter experts, business leaders, and customers to gather information and develop meaningful, credible content.
• Identify and develop customer success stories and case studies that highlight business outcomes and strengthen brand credibility.
• Produce and coordinate video content initiatives, including concept development, scripting, production support, and distribution.
• Develop newsletters and email content that informs audiences, increases engagement, and supports subscriber growth.
• Translate industry trends, market developments, customer challenges, and business data into informative and actionable content.
• Own and manage the editorial calendar, ensuring content priorities, deadlines, and publishing schedules are effectively maintained.
• Collaborate with sales, marketing, design, and leadership teams to align content initiatives with organizational goals and campaign strategies.
• Optimize content for search engine visibility, discoverability, and user engagement using SEO best practices.
• Monitor content performance and key metrics, providing recommendations to improve effectiveness and audience engagement.
• Maintain consistent brand voice, messaging, quality standards, and editorial guidelines across all content channels.
• Support content distribution across websites, social media platforms, email campaigns, and other digital marketing channels.
• Research emerging trends, technologies, and best practices to continuously enhance content strategy and execution.
• All other duties as assigned to meet evolving business needs.