Marketing Operations Specialist (Part-Time)

WellTheory

1d • $55 - $65 • Remote

About The Position

WellTheory is a digital health company helping people with autoimmune conditions through personalized care, nutrition guidance, and ongoing coaching. The Marketing Operations Specialist helps bring marketing campaigns to life by building and QA’ing email and direct mail campaigns, gathering performance data, and using campaign results to support ongoing improvements. The role works closely with the full-time Marketing Technology and Operations Lead and supports reliable, accurate campaign execution and measurement.

This is a remote, part-time, hourly contract role requiring approximately 15–20 hours per week, with a flexible schedule. The position reports to the Head of Marketing.

Requirements

• At least 4 years of experience, or equivalent experience, building, QA’ing, and deploying email campaigns in platforms such as Mailchimp, Iterable, and ActiveCampaign.
• Strong attention to detail, including identifying errors such as missing punctuation or broken links.
• Experience working on cross-functional, remote teams and communicating clearly with marketers, designers, and developers.
• Strong organizational skills, the ability to plan ahead, and a record of delivering on time.
• A growth mindset and comfort with shifting priorities.
• Ability to pull and organize performance data across multiple platforms.
• Empathy for the lived experience of people with autoimmune conditions.
• A beginner’s mindset, including willingness to learn, ask questions, own mistakes, and consider new approaches.
• Persistence when facing challenges.

Nice To Haves

• Deep expertise in HTML and CSS for email development.

Responsibilities

• Build, QA, and deploy on-brand email campaigns in Customer.io.
• Maintain and segment marketing lists to ensure accurate targeting.
• Place and manage direct mail orders with the vendor, ensuring they are timely and error-free.
• Own QA for email and direct mail proofs to ensure each piece meets brand standards.
• Create and manage redirects and tracking URLs for end-to-end campaign measurement.
• Pull and combine campaign metrics from Customer.io and PostHog.
• Deliver clear, accurate reports that help the team improve campaigns over time.
• Identify ways to streamline workflows, deepen personalization, and improve reporting using AI.

What This Job Offers

• Job Type: Part-time
• Career Level: Mid Level
• Education Level: No Education Listed