Alumni Marketing and Communications Specialist

CSU Careers • Long Beach, CA

2d • Onsite

About The Position

The Alumni Marketing and Communications Specialist tells the story of CSULB alumni and strengthens their connection to the university. Reporting to the Director of Alumni Engagement in the Office of Alumni Engagement, this specialist develops and implements an outcomes-based communications plan using social media, email marketing, web content, alumni spotlights, and integrated campaigns. Communications promote alumni events, networks, the Alumni Center, volunteer opportunities, and giving initiatives to more than 411,000 alumni.

Working independently on most day-to-day assignments, the specialist is the office’s lead liaison to Strategic Communications for creative projects and the first point of contact for alumni inquiries. The role tracks and analyzes engagement metrics to refine messaging and ensures communications reflect CSULB brand standards and the university’s commitment to its diverse alumni community.

This is a temporary, one-year appointment with a 1.0 time-base (40 hours per week) and no permanent status granted. Temporary assignments may expire before the stated ending date. The hiring range is $5,387–$5,948 per month, based on education, experience, skills, and training. The CSU classification salary range is $5,178–$7,543 per month. Employees must reside in California upon hire and may not perform CSU-related work outside the state.

Requirements

• Equivalent to a bachelor's degree in a related field, such as Communications, Journalism, Marketing, Public Relations, or English.
• Two years of relevant experience in marketing, communications, or public relations.
• Ability to communicate with an ethnically and culturally diverse campus community.
• Ability to follow university policies, procedures, and guidelines, including those concerning safety, civility, information security, and nondiscrimination.
• Ability to contribute to a positive university experience for students and support the university's vision of excellence.
• Candidates/finalists must undergo testing, including a writing test evaluating writing quality, clarity, and alignment with CSULB messaging and alumni voice.
• Must reside in California upon date of hire and perform CSU-related work within California.
• A satisfactory background check, including a criminal records check, is required for employment.

Nice To Haves

• Experience in alumni relations, advancement, or higher-education marketing and communications.
• Experience with a constituent relationship management (CRM) system, preferably Ellucian Advance, and email marketing platforms.
• Experience with Drupal or a similar web content management system.
• A portfolio demonstrating strong writing, storytelling, and multichannel campaign work.
• Proficiency with Adobe Creative Cloud (such as InDesign, Photoshop, Premiere/Express) or similar design and video tools.
• Driver license preferred.

Responsibilities

• Create and publish alumni-focused content across email, social media, and web, including newsletters, stories, profiles, and event communications.
• Develop targeted campaigns promoting alumni programs and strengthening alumni relationships; build segmented email campaigns, manage social content, and maintain alumni web pages in Drupal.
• Collaborate with campus partners on digital strategy and messaging, maintain the communications calendar, and ensure content meets university style, accessibility, and brand standards.
• Serve as the first point of contact for daily alumni inquiries received by email, phone, social media, and other channels; respond or route inquiries to the appropriate staff or campus office.
• Provide information and serve as a resource on alumni programs and services.
• Track, analyze, and report email, social media, web, and event metrics, including maintaining a monthly social media tracker, to identify trends and inform messaging.
• Ensure alumni communications are tracked and coded in the CRM for CASE Alumni Engagement Metrics reporting.
• Design, distribute, and analyze web forms and surveys to assess alumni engagement strategies.
• Serve as lead liaison to Strategic Communications to develop and produce print, digital, and social media assets for alumni engagement and the Alumni Center.
• Coordinate with vendors on production, licensing, and brand compliance; support media relations for alumni stories.
• Support division-wide events and activities and stay current on marketing and communications best practices.

Benefits

• Up to 24 vacation days per year, depending on employee group and/or length of service.
• 14 paid holidays.
• 12 sick days annually with unlimited accrual.
• A variety of medical, dental, and vision plans may be available to eligible employees.
• Participation in the CalPERS defined benefit retirement plan, with voluntary savings options such as 403(b), 401(k), and 457 plans.
• Tuition fee waiver programs for eligible employees; dependent eligibility varies by employee group and bargaining unit.
• Employee Assistance Program offering confidential counseling and support services for employees and their families.
• Wellness programs and professional development opportunities.
• Insurance options including life, disability, and pet insurance.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level