Associate Director of Alumni Marketing and Communications

University of Oregon•Eugene, OR

2d•$72,000 - $80,000•Hybrid

About The Position

The Associate Director of Alumni Marketing and Communications develops, writes, and oversees production of University of Oregon Alumni Association (UOAA) marketing and communications materials distributed electronically and in print. Electronic channels include the UOAA online newsletter, uoalumni.com, and social media. The role also creates marketing campaigns for membership initiatives and events, coordinates advertising and signage, and coordinates special marketing efforts and projects as assigned. Reporting to the Director of Alumni Communications and serving on the UOAA Marketing and Communications team, the associate director also works as part of Advancement Communications to support University Advancement and UOAA strategic communications and initiatives. The position directly supervises alumni communications student employees and may serve as the director’s proxy when requested. The work requires travel and occasional evening and weekend hours. The position is hybrid eligible and based in Eugene or Portland.

Requirements

Bachelor’s degree in public relations, communications, marketing, or a related field.
Five years of experience in marketing communications planning and execution, including editorial, brand, and/or content strategies; writing and editing for print and digital publications; and managing design, distribution, and production.
One year of supervision experience or lead work responsibility.
Ability to define marketing and communications strategies, goals, and objectives; identify target audiences; and develop and implement strategic communications plans.
Ability to work and communicate effectively with individuals while recognizing and respecting their varied identities.
Commitment to promoting and enhancing diversity, equity, and inclusion.
Ability to produce work using web-based customer relationship management (CRM) software, standard office software, and other electronic communications media.
Knowledge of creative copywriting and copy editing, including style, grammar, spelling, punctuation, and length; familiarity with The Chicago Manual of Style and AP Stylebook, production techniques, printing specifications, brand guidelines, and analytics.
Customer relations or account representative mindset, including the ability to understand client or colleague needs and concerns and translate them into communications solutions.
Strong organizational and interpersonal skills to manage multiple priorities and shifting deadlines.
Ability to coordinate complex communication projects involving multiple internal and external content creators.
Ability to travel and work occasional evenings and weekends.

Nice To Haves

Seven years of experience managing marketing communications.
Professional experience in digital marketing, including organic and paid social media, email campaigns, and website content.
Experience writing feature stories in a journalistic style.
Connection or familiarity with the University of Oregon.
Experience working with CRM software.

Responsibilities

Develop, write, and oversee production of UOAA marketing and communications materials for digital and print distribution.
Create marketing campaigns for membership initiatives and events.
Coordinate advertising and signage.
Coordinate special marketing efforts and projects as assigned.
Directly supervise alumni communications student employees.
Serve as the Director of Alumni Communications’ proxy in their absence when requested.
Support University Advancement’s strategic communications and initiatives.