Alumni Marketing and Communications Specialist
About The Position
The Alumni Marketing & Communications Specialist tells the story of CSULB alumni and strengthens their connection to the university. Reporting to the Director of Alumni Engagement in the Office of Alumni Engagement, the specialist develops and implements an outcomes-based communications plan spanning social media, email marketing, web content, alumni spotlights, and integrated campaigns. These efforts engage more than 411,000 alumni and promote alumni events, networks, the Alumni Center, volunteer opportunities, and giving initiatives. The specialist works independently on most day-to-day assignments, serves as the office's lead liaison to Strategic Communications for creative projects, and is the first point of contact for alumni inquiries. The role tracks and analyzes engagement metrics to refine messaging and ensures communications follow CSULB brand standards and reflect the university's diverse alumni community. The position is temporary for one year, with no permanent status granted; temporary assignments may expire earlier.
Requirements
- Equivalent to a bachelor's degree in a related field, such as communications, journalism, marketing, public relations, or English, and two years of relevant marketing, communications, or public relations experience.
- Ability to communicate with an ethnically and culturally diverse campus community.
- Ability to follow university policies, procedures, and guidelines, including safety, civility, information security, and nondiscrimination policies and procedures.
- Ability to contribute to a positive university experience for students and support the university's vision of excellence.
Nice To Haves
- Experience in alumni relations, advancement, or higher-education marketing and communications.
- Experience with a constituent relationship management (CRM) system, preferably Ellucian Advance, and email marketing platforms.
- Experience with Drupal or a similar web content management system.
- A portfolio demonstrating strong writing, storytelling, and multichannel campaign work.
- Proficiency with Adobe Creative Cloud, such as InDesign, Photoshop, Premiere/Express, or similar design and video tools.
- Driver license.
Responsibilities
- Develop and implement an outcomes-based alumni communications plan and targeted campaigns promoting alumni programs and strengthening alumni relationships.
- Create and publish alumni content across email, social media, and web, including newsletters, stories, profiles, and event communications.
- Build segmented email campaigns, manage social content, and maintain alumni web pages in Drupal.
- Collaborate with campus partners on digital strategy and messaging; maintain the communications calendar and ensure content meets university style, accessibility, and brand standards.
- Respond to daily alumni inquiries received by email, phone, social media, and other channels, or route them to appropriate staff or campus offices; provide information about alumni programs and services.
- Track, analyze, and report email, social media, web, and event metrics, including maintaining a monthly social media tracker, to identify trends and inform messaging.
- Ensure alumni communications are tracked and coded in the CRM for CASE Alumni Engagement Metrics reporting.
- Design, distribute, and analyze web forms and surveys to assess alumni engagement strategies.
- Serve as lead liaison to Strategic Communications to develop and produce print, digital, and social media assets for alumni engagement and the Alumni Center.
- Coordinate with vendors on production, licensing, and brand compliance; support media relations for alumni stories.
- Support division-wide events and activities and stay current on marketing and communications best practices.
Benefits
- Up to 24 vacation days per year, depending on employee group and/or length of service.
- 14 paid holidays.
- 12 sick days annually with unlimited accrual.
- Medical, dental, and vision plans.
- Participation in the CalPERS defined benefit retirement plan, with voluntary savings options such as 403(b), 401(k), and 457 plans.
- Tuition fee waiver programs for eligible employees; dependent eligibility varies by employee group and bargaining unit.
- Employee Assistance Program, including confidential counseling and support services for employees and their families.
- Wellness programs.
- Professional development opportunities.
- Insurance options including life, disability, and pet insurance.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
