Marketing Specialist

Felix Global • Mundelein, IL

1d • Hybrid

About The Position

Lyndex-Nikken is seeking a Marketing Specialist based at its Mundelein, Illinois headquarters. This full-time hybrid role involves working four days in the office and one day at home. Reporting to the Director of Marketing, the specialist develops, coordinates, and executes marketing campaigns and tactics that support business priorities. The role translates complex technical product information into customer-focused content that builds brand awareness, engagement, and lead generation. It calls for a collaborative, detail-oriented marketer who can coordinate multiple projects and work with internal departments and external channel partners in a fast-paced environment.

The Marketing Specialist creates and manages B2B content and digital campaigns, maintains the company website and marketing assets, supports events and channel co-marketing, coordinates promotional items and literature, and manages project schedules and deliverables. Occasional domestic travel may be required for tradeshows, industry events, vendor meetings, photo and video shoots, and other marketing activities.

Requirements

• Bachelor’s degree in marketing or communications, or equivalent working experience.
• At least 3 years of B2B marketing experience in manufacturing, industrial automation, a related industry, or a B2B agency.
• Solid understanding of marketing concepts, the customer journey, and buyer persona targeting.
• Excellent B2B writing skills; candidates must submit writing samples such as articles, blogs, eBooks, whitepapers, website content, or social media strategy.
• Strong digital aptitude and experience with digital marketing platforms and tools, including social media platforms, WordPress, Constant Contact, CRM platforms, and Power BI.
• Experience with SEO and familiarity with AEO and GEO best practices.
• Collaborative nature and proficient communication, organization, and time management skills.
• Self-motivation, strong multitasking capabilities, exceptional attention to detail, and ability to follow through on projects and meet deadlines.
• PC proficiency, including Microsoft Word, Excel, Outlook, PowerPoint, Teams, Forms, and Power BI.

Nice To Haves

• SEM Rush or similar SEO tools.
• Knowledge of or prior experience with pay-per-click (PPC).
• Knowledge of or prior experience with marketing automation tools such as HubSpot, Marketo, Eloqua, or Pardot.
• Knowledge of or prior experience with webinar platforms such as Teams Webinar, Webex, or GoTo Webinar.
• Knowledge of or prior experience with PIM/DAM platforms.

Responsibilities

• Brainstorm content ideas based on input from product managers, sales teams, channel partners, and market trends.
• Develop and execute integrated marketing campaigns for key initiatives.
• Write, revise, edit, and proofread B2B marketing content for product launches, thought leadership, campaigns, and lead generation, including website content, newsletters, emails, social media posts, press releases, literature, articles, blogs, eBooks, guides, and customer testimonials.
• Develop targeted messaging and content to support customers throughout their buying journey, building awareness, educating prospects, and supporting purchasing decisions.
• Develop and manage the social media content calendar, and create and publish content and graphics across social media platforms.
• Develop and manage the monthly newsletter calendar, format content, and distribute communications through Constant Contact.
• Execute campaign workflows and maintain customer databases in Constant Contact.
• Compile, analyze, and report marketing performance metrics for social media, newsletters, email campaigns, and demand generation content.
• Maintain and update website content, product information, and marketing assets using WordPress.
• Optimize website content for search visibility using SEM Rush and SEO, AEO, and GEO best practices.
• Assist with planning, coordination, and logistics for in-person and virtual marketing events, including distributor and partner events, tradeshows, open houses, and webinars.
• Coordinate internal communications and marketing activities, including company blogs and social media coverage of company events.
• Support channel co-marketing initiatives with distributors, machine tool builders, machine tool dealers, and cutting tool manufacturers.
• Develop and distribute digital sales enablement tools and product information resources for channel partners.
• Coordinate selection and sourcing of promotional items, work with vendors to fulfill orders, and meet event deadlines.
• Maintain literature inventory, obtain printing quotes, and review proofs for accuracy and quality.
• Manage relationships with external vendors, including promotional item suppliers and printing partners.
• Coordinate marketing projects with graphic artists and other team members, provide creative input, review proofs, and manage content execution.
• Organize, maintain, and update marketing assets on company shared drives to keep materials accessible, accurate, and current.
• Monitor marketing project timelines and deliverables to support quality, consistency, and timely execution.
• Perform other marketing duties and support marketing initiatives as needed.
• Travel occasionally for tradeshows, industry events, vendor meetings, photo and video shoots, and other marketing activities.

Benefits

• 401(k) with company match eligibility.
• Paid vacation, sick time, and floating holidays.
• Subsidized medical and dental coverage for employees and dependents.
• Long-term disability coverage.
• Life insurance.
• Travel and accident insurance.
• Career growth and development opportunities.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level