Marketing and Sales Specialist

Life Care Services•San Diego, CA

About The Position

Casa de las Campanas is seeking a Marketing and Sales Specialist to build brand awareness, generate qualified leads, and support occupancy goals through targeted campaigns, digital initiatives, and community engagement. The specialist works closely with the sales team, leadership, and external partners to ensure consistent messaging that reflects the community’s mission and values. The role includes coordinating marketing materials and content, maintaining the website and social media presence under the Director’s direction, planning outreach events, supporting lead nurturing and conversion, tracking marketing performance, developing community relationships, managing public relations, and representing the community at events. The position pays $34.00–$36.00 per hour.

Requirements

3 to 5 years of marketing and sales experience, ideally in senior living, healthcare, or hospitality.
Strong understanding of digital marketing, analytics, and CRM systems.
Exceptional written, verbal, and interpersonal communication skills.
Must be able to pass background checks, including a fitness-for-duty physical, fingerprinting, and employment references, as required by a licensed residential care facility.

Nice To Haves

Marketing and sales experience in senior living, healthcare, or hospitality.

Responsibilities

Work with the contracted advertising agency to ensure marketing materials reflect the community’s brand identity and mission.
Oversee production of print, digital, and multimedia content, including brochures, newsletters, advertisements, and promotional materials.
Work under the Director’s direction to maintain the website and use social media platforms to drive engagement and inquiries.
Plan and coordinate events, open houses, seminars, and other outreach initiatives to attract prospective residents.
Collaborate with the sales team to create targeted campaigns and tools that support lead nurturing and conversion.
Track and report lead generation metrics, occupancy goals, and campaign performance.
Build relationships with local organizations, referral sources, and media outlets to enhance community visibility.
Manage public relations efforts, including press releases and community storytelling opportunities.
Represent the community as a brand ambassador at the community and external events.
Uphold the organization’s Hospitality Promises, including courteous and timely service, professionalism, attention to detail, and respect for differences.