Sales and Marketing Specialist

First Onsite•Nashville, TN

About The Position

The Sales and Marketing Specialist drives local growth across a multi-state region by creating and executing regional marketing plans that support revenue, sector priorities, and growth goals. The role works closely with approximately 20 business developers and regional sales and operations teams, identifying opportunities, designing localized campaigns, and adapting tactics based on market feedback. It combines strategic planning with hands-on execution and operates with meaningful autonomy. The specialist also collaborates with the global marketing team, using brand standards, toolkits, and resources to maintain consistent messaging while tailoring campaigns to the region. Success requires strong working relationships with sales, operations, branch leadership, and cross-functional partners in a fast-paced, matrixed environment. Travel to events is approximately 10%.

Requirements

3 to 5 years of experience in marketing, sales enablement, communications, event coordination, or a related role.
Experience collaborating with cross-functional or geographically distributed teams.
Bachelor's degree in marketing, communications, business, or a related field, or equivalent practical experience.

Nice To Haves

Experience planning and executing trade shows, events, or continuing education programs.

Responsibilities

Develop and execute regional marketing initiatives aligned with sales priorities, adjusting tactics based on performance and market feedback.
Localize national campaigns for regional execution while maintaining consistent messaging.
Create region-specific materials using Canva, ChatGPT, and Microsoft Office, and champion tools that support creative autonomy.
Manage regional email campaigns, social media channels, branch pages, and digital initiatives, including SEO and event promotion.
Maintain current marketing and sales collateral and coordinate specialized support from global marketing, such as PR, paid media, and thought leadership.
Partner with business developers to create sales presentations, proposals, and client-facing materials.
Support onboarding of new sales team members with tools, platforms, and resources.
Assist with Salesforce-related campaign tracking, lead capture, and regional reporting.
Own regional Continuing Education (CE) programs, including scheduling, materials, communications, and attendance tracking.
Plan, coordinate, and execute regional trade shows, conferences, and industry events from end to end.
Identify and recommend regional event opportunities aligned with business priorities.
Measure and report on marketing and event performance, pipeline contribution, and program effectiveness.
Track budgets and provide actionable recommendations to improve regional marketing impact.
Represent the company at regional community, industry, and business events.
Support sponsorships, charitable involvement, and partnerships to strengthen brand presence and reputation.
Travel to events (approximately 10%) and partner with the SVP of Sales and regional leaders to align marketing plans with growth goals.