Sales and Marketing Specialist
About The Position
The Sales and Marketing Specialist drives local growth across a multi-state region, working with approximately 20 business developers and regional sales and operations teams. The role owns the creation and execution of regional marketing plans that support revenue, sector priorities, and growth goals. It identifies opportunities, develops localized campaigns, and adjusts tactics based on market feedback, balancing strategic planning with hands-on execution and meaningful autonomy. The Specialist collaborates with the global marketing team to use brand standards, toolkits, and resources while tailoring campaigns for the region. Success requires building strong relationships with sales, operations, branch leadership, and cross-functional partners in a fast-paced, matrixed environment. The role includes approximately 10% travel to events.
Requirements
- 3 to 5 years of experience in marketing, sales enablement, communications, event coordination, or a related role.
- Experience collaborating with cross-functional or geographically distributed teams.
- Bachelor's degree in marketing, communications, business, or a related field, or equivalent practical experience.
Nice To Haves
- Experience planning and executing trade shows, events, or continuing education programs.
Responsibilities
- Develop and execute regional marketing initiatives aligned with sales priorities, adjusting tactics based on performance and market feedback.
- Localize national campaigns for regional execution while maintaining consistent messaging.
- Create region-specific materials using Canva, ChatGPT, and Microsoft Office, and champion tools that support creative autonomy.
- Manage regional email campaigns, social media channels, branch pages, and digital initiatives, including SEO and event promotion.
- Maintain current marketing and sales collateral and coordinate specialized support from global marketing, including PR, paid media, and thought leadership.
- Partner with business developers to create sales presentations, proposals, and client-facing materials.
- Support onboarding of new sales team members with tools, platforms, and resources.
- Assist with Salesforce campaign tracking, lead capture, and regional reporting.
- Own regional Continuing Education programs, including scheduling, materials, communications, and attendance tracking.
- Plan, coordinate, and execute regional trade shows, conferences, and industry events end-to-end.
- Identify and recommend regional event opportunities aligned with business priorities.
- Measure and report on marketing and event performance, pipeline contribution, and program effectiveness.
- Track budgets and provide actionable recommendations to improve regional marketing impact.
- Represent the company at regional community, industry, and business events.
- Support sponsorships, charitable involvement, and partnerships to strengthen brand presence and reputation.
- Travel to events (approximately 10%) and partner with the SVP of Sales and regional leaders to align marketing plans with growth goals.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
