Marketing and Sales Specialist

Gable Pines•San Diego, CA

4d•$34 - $36

About The Position

Casa de las Campanas is seeking a Marketing and Sales Specialist to help build brand awareness, generate qualified leads, and support occupancy goals through targeted campaigns, digital initiatives, and community engagement. The role works closely with the sales team, leadership, an external advertising agency, and other partners to ensure consistent messaging that reflects the community’s mission and values. The specialist oversees marketing content and materials, supports the community website and social media, coordinates outreach events, tracks campaign and lead-generation performance, develops community relationships, and manages public relations. The position is based at Casa de las Campanas, an upscale senior living community in Rancho Bernardo. The hourly rate is $34.00–$36.00. Employees must be able to pass background checks, including a fitness-for-duty physical, fingerprinting, and employment references, as required by a licensed residential care facility. Some roles may require disclosure of COVID-19 vaccination status.

Requirements

Three to five years of marketing and sales experience, ideally in senior living, healthcare, or hospitality.
Strong understanding of digital marketing, analytics, and CRM systems.
Exceptional written, verbal, and interpersonal communication skills.
Ability to pass required background checks, including a fitness-for-duty physical, fingerprinting, and employment references.

Nice To Haves

Marketing and sales experience in senior living, healthcare, or hospitality.

Responsibilities

Work with the contracted advertising agency to ensure marketing materials reflect the community’s brand identity and mission.
Oversee production of print, digital, and multimedia content, including brochures, newsletters, advertisements, and promotional materials.
Work under the Director’s direction to maintain the website and use social media platforms to drive engagement and inquiries.
Plan and coordinate events, open houses, seminars, and other outreach initiatives to attract prospective residents.
Collaborate with the sales team to create targeted campaigns and tools that support lead nurturing and conversion.
Track and report on lead-generation metrics, occupancy goals, and campaign performance.
Build relationships with local organizations, referral sources, and media outlets to enhance community visibility.
Manage public relations efforts, including press releases and community storytelling opportunities.
Serve as a brand ambassador within the community and at external events.