Marketing Specialist

City of Mesquite•Mesquite, TX

About The Position

The Marketing Specialist implements and coordinates marketing strategies and materials for the Parks and Recreation Department, helping promote the department’s mission, vision, and public image through a variety of media and marketing tools. The role plans, writes, edits, and distributes public information; creates marketing materials; manages department web pages and social media; and develops and evaluates marketing plans within budget and timeframes. The position also coordinates vendors and department projects and events, responds to public inquiries, and supports award applications and media activities. Supervision is provided by the Director of Parks and Recreation.

Requirements

Bachelor’s degree from an accredited college or university, with major coursework in marketing, communications, public relations, graphic design, or a closely related field; professional-level work experience may substitute at one year per year of required education, up to four years. A high school diploma or GED is required when using this substitution.
One year of experience working in marketing, communications, public relations, graphic design, or a closely related field.
One or more years of graphic design, photography, and webpage design experience, including a strong portfolio demonstrating advanced proficiency in Adobe Illustrator.
Valid driver’s license.
Ability to perform the essential functions of the job, independently or with reasonable accommodations.

Responsibilities

Plan, write, edit, and disseminate information about Parks and Recreation Department activities through press releases, advertisements, websites, brochures, flyers, posters, social media, and other media.
Create flyers, posters, and booklets using Adobe Creative Suite software.
Develop, implement, and monitor annual marketing-section goals, objectives, and activity and performance measures.
Identify human-interest and educational story topics that support the department’s mission, write stories about identified projects, and monitor media coverage of parks and recreation topics.
Manage and update the department’s web pages.
Take, edit, and prepare photographs for publication or broadcast, and maintain photo and marketing-material filing systems.
Create, assist with the design of, and place advertising within budget, matching messages to target audiences and appropriate media.
Research, plan, write, budget, implement, and analyze marketing plans using appropriate communication tools and within established budgets and timeframes.
Identify, coordinate, and manage outside vendors, such as photographers, copywriters, and graphic designers, in developing communication materials.
Prepare and submit applications for national, state, and regional awards and other recognition programs.
Assist with developing, planning, and implementing press tours, groundbreakings, grand openings, receptions, and other special events.
Attend all departmental special events and some activities and classes.
Answer public questions, provide information, and receive and resolve citizen questions or refer them to appropriate department personnel.
Create and coordinate department social media posts and maintain the department’s social media presence.
Work extended hours, evenings, and weekends as needed; travel to meetings, conferences, and trainings.
Coordinate projects, events, and meetings with Parks and Recreation staff; provide information and prepare reports as required.
Operate City of Mesquite vehicles and perform other duties as assigned.
Comply with the Code of Conduct and Rules of Behavior, and adhere to the assigned work schedule and attendance policies.