Product Marketing Specialist

Aston Carter•Woodinville, WA

2d•$28 - $35•Hybrid

About The Position

The Product Marketing Specialist supports the launch and growth of a fitness equipment portfolio by developing product positioning, messaging, and marketing assets. The role partners with Product, Sales, Industrial Design, engineering, agencies, and creative teams to shape go-to-market strategies, manage product content, and ensure accurate, consistent product representation across channels. It combines strategic thinking, creativity, project coordination, and detailed execution to deliver customer-focused product experiences. The position is based in Woodinville, Washington, and follows a hybrid schedule. For the first 24 weeks, the employee works onsite four days per week for training and onboarding; afterward, the schedule is two days onsite and three days remote. The role is contract-to-hire and offers $28.00–$35.00 per hour. Eligible benefits for this temporary role may include medical, dental, and vision coverage; critical illness, accident, and hospital coverage; a 401(k) plan; life and disability insurance; an HSA; transportation benefits; an Employee Assistance Program; and time off or leave.

Requirements

13 years of product marketing experience, preferably in technology or consumer products.
Demonstrated experience in product marketing, marketing strategy, and marketing management.
Ability to work effectively with cross-functional teams, including Product, Sales, engineering, and creative partners.
Experience supporting marketing campaigns and go-to-market initiatives, including B2B-focused efforts.
Strong analytical and creative skills, including complex problem-solving and execution of innovative strategies.
Ability to use data and research to uncover insights and inform product marketing strategy.
Strong storytelling ability and excellent verbal and written communication skills.
Ability to translate technical product features into clear, compelling customer benefits.
Bachelor’s degree in Marketing or a closely related field.

Nice To Haves

Experience with Digital Asset Management (DAM) platforms, including tagging, metadata, and approvals.
Familiarity with Contentful or similar content management systems for product web pages and digital content.
Experience with Asana or similar project management tools.
Proficiency with Adobe Creative Suite and PDF tools for reviewing, managing, or supporting the creation of marketing and visual assets.
Background in marketing communications and product management, particularly in health, fitness, or consumer products.
Experience working with Industrial Design and external vendors to produce accurate 2D and 3D product icons and visuals.
Ability to contribute positively in a growing, dynamic, and evolving marketing team.

Responsibilities

Develop and refine product positioning and messaging for multiple product lines, ensuring differentiation and resonance with target audiences.
Conduct market and user research to identify insights, trends, and opportunities for go-to-market strategies and campaigns.
Manage version control and updates to product marketing assets, maintaining consistent messaging and specifications across web pages, sales materials, and digital asset repositories.
Coordinate with vendors and Industrial Design to produce accurate 2D and 3D product icons and visuals that meet product specifications and brand standards.
Track project milestones, coordinate reviews, and communicate delivery timelines for the product marketing team.
Represent the customer by incorporating customer needs, motivations, and behaviors into product marketing initiatives.
Coordinate cross-functional work and manage interdependent projects, timelines, and deliverables.
Serve as a primary contact for agencies, engineering, and creative teams producing product marketing assets and visual deliverables.
Maintain product marketing assets in the Digital Asset Management (DAM) platform, including tagging, metadata, approvals, and access for Sales and other partners.
Create and maintain product web pages with accurate, current, and complete product information, positioning, imagery, and technical specifications.
Support Product Marketing Managers with go-to-market strategies, campaigns, product launches, and product updates.
Contribute strategic vision and creativity to product marketing initiatives from concept through execution.