Product Marketing Specialist

Renesas Electronics • Austin, TX

6d

About The Position

The Product Marketing Specialist is an entry-level role that supports the creation and promotion of customer-focused technical content to help engineers discover, evaluate, and adopt Renesas solutions. The role works with Product Groups, Solution Architects, Software & Solutions Teams (SST), web teams, and marketing stakeholders to translate technical capabilities into application webpages, key technology pages, Winning Combinations, technical collateral, and solution marketing campaigns.

This position is intended for recent graduates or early-career engineers interested in combining technical knowledge, customer understanding, content strategy, and marketing communication. Success in the first year includes independently handling smaller application or technology page updates, creating and maintaining Winning Combinations, supporting product launches, developing customer-focused content from technical source material, conducting basic market and competitive research, and collaborating effectively across engineering and marketing teams.

Requirements

• Bachelor's degree in Electrical Engineering, Computer Engineering, or a related technical discipline.
• Strong written and verbal communication skills.
• Ability to learn complex technical concepts and communicate them clearly.
• Interest in semiconductor technologies, embedded systems, industrial, automotive, AI, power, connectivity, or similar markets.
• Experience with technical projects, design competitions, internships, or research activities.

Nice To Haves

• Internship or co-op experience in engineering, product marketing, applications engineering, technical sales, or product management.
• Familiarity with microcontrollers and microprocessors.
• Familiarity with power management.
• Familiarity with analog and mixed-signal devices.
• Familiarity with embedded systems.
• Familiarity with industrial or automotive applications.
• Experience creating presentations, technical documentation, or customer-facing content.
• Understanding of customer needs analysis or competitive research.

Responsibilities

• Support development and maintenance of application and key technology webpages.
• Research industry trends, customer applications, competitors, and market opportunities.
• Assist in developing customer-focused messaging and positioning for application segments.
• Create and update website content, technical summaries, design resources, and supporting collateral.
• Participate in content audits and recommend improvements to customer journeys and user experience.
• Assist with creating, maintaining, and auditing System Block Diagrams (Winning Combinations).
• Evaluate architectures for technical accuracy and alignment with target end equipment and market opportunities.
• Support product lifecycle reviews, including identifying obsolete, NRND, and replacement devices.
• Coordinate with Solution Architects and engineering teams to collect required design information.
• Help maintain consistency of technical content and governance standards across solution assets.
• Support new product introduction (NPI) activities through content preparation, webpage updates, and solution positioning.
• Assist with application-focused campaigns by gathering technical content and supporting messaging development.
• Coordinate technical inputs from engineering teams and product groups.
• Help ensure campaign assets align with approved customer journeys and strategic priorities.
• Develop technical marketing materials, including blogs, white papers, application notes, training presentations, pitch decks, and demo descriptions.
• Translate engineering concepts into clear customer-facing value propositions.
• Support solution-selling enablement content for sales and field teams.
• Work with Product Groups, Solution Architects, Web, Sales, FAEs, and marketing partners.
• Participate in content planning sessions and project reviews.
• Gather stakeholder feedback and track action items to completion.
• Contribute to process improvements and documentation efforts.
• Support one or more NPI launches and learn Renesas solution-selling methodology and customer journey principles.

Benefits

• Competitive benefits package; details will be provided during the hiring process.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level