Product Marketing Specialist

iTradeNetwork, Inc. • Charlotte, NC

1h • $89,000 - $102,000 • Hybrid

About The Position

iTradeNetwork is seeking a Product Marketing Specialist to translate its supply chain platform and solution suites into clear, compelling market stories. The role supports product marketing across positioning, messaging, launches, competitive insights, and customer-facing content. Working closely with Product, Sales, and Customer Success, the specialist will bring new capabilities to market, refine value propositions for segment suites, and communicate how the company’s solutions deliver measurable outcomes across the food and beverage supply chain.

This hands-on, fast-paced role is intended for a marketing professional with 3–5 years of experience who enjoys storytelling, solution selling, sales enablement, and demand generation. The specialist will contribute to go-to-market execution and help shape narratives for iTradeNetwork’s platform in a high-growth environment. Responsibilities also include customer engagement, event support, and applying AI-driven tools and other technologies to improve marketing production, campaign management, analytics, scalability, and personalization.

The position is hybrid. Candidates must be located in a listed hub, although the job description does not identify the hub locations. Occasional travel for customer visits and events is required. Candidates must demonstrate lawful ability to work in the United States.

Requirements

• Bachelor’s degree.
• 3–5 years of experience in marketing, content, product marketing, or a related field.
• Strong written, verbal, and presentation skills, with the ability to communicate value and differentiation clearly.
• Ability to understand technical concepts and translate them into customer-friendly stories.
• Experience creating content for sales, marketing campaigns, or customer-facing channels.
• Data-driven mindset and ability to analyze performance metrics and make recommendations.
• Strong organizational and project management skills, including the ability to manage multiple priorities.
• Demonstrated success developing messaging frameworks and effective sales enablement content.
• Ability to collaborate with and influence cross-functional teams in a fast-paced environment.
• Willingness to travel occasionally for customer visits and events.
• Must be able to demonstrate lawful ability to work in the United States.

Nice To Haves

• Familiarity with B2B SaaS, supply chain, or enterprise software.
• Experience with AI tools or marketing automation systems.

Responsibilities

• Translate complex product capabilities into clear value propositions for enterprise and mid-market audiences.
• Develop messaging frameworks, positioning statements, and proof-point narratives that communicate business impact and differentiation.
• Collaborate with Product Management and Sales to align messaging with go-to-market priorities.
• Create website copy, social posts, blogs, email campaigns, product one-pagers, sales decks, and thought leadership content.
• Support demand generation through webinars, thought leadership, digital campaigns, and customer stories.
• Maintain consistent tone, design alignment, and brand storytelling across marketing channels.
• Develop sales enablement materials, including pitch decks, one-sheets, battlecards, discovery guides, and objection-handling resources.
• Partner with Sales, Revenue Operations, and Sales Enablement to create content that supports pipeline creation and conversion.
• Use analytics to measure marketing initiative performance and impact on funnel health.
• Contribute to sales playbooks, persona insights, and campaign strategies for enterprise and mid-market segments.
• Assist with planning and executing customer events, field marketing activities, and industry conferences.
• Coordinate event logistics, scheduling, vendor communication, and on-site support.
• Work with demand generation to integrate event-driven leads into campaign workflows.
• Build relationships with key customers for joint marketing initiatives and advocacy programs.
• Participate in customer interviews and feedback sessions to gather insights for content creation.
• Support testimonial videos, customer quotes, and case study development.
• Use AI-driven marketing tools to accelerate content production, campaign management, and analytics.
• Explore technologies that improve scalability and personalization across marketing programs.

Benefits

• Competitive salary packages.
• Comprehensive medical, dental, vision, and life insurance benefits for employees and their families.
• Flex PTO for exempt employees and competitive PTO for non-exempt employees.
• Paid parental leave for eligible employees.
• 401(k) matching.
• Tuition reimbursement for approved programs.
• Health and well-being benefits, including Teladoc for general medical and mental health care.
• Benefits apply to full-time employees who work 30 or more hours per week.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level